Artificial Intelligence at Work: Navigating the Revolution

It cannot go on forever.

Interviewed in 2005, the late cofounder of Intel, Gordon Moore, thought his early 1965 prediction that computing power would double every 2 years must come to an end. Moore’s law is still true today and compute power has been doubling every 18 months since the 1960s. Meanwhile digital data production has been growing exponentially with the large adoption of high-speed internet, IoT (Internet of Things), social media, and e-commerce.

In 2017, the seminal paper “Attention is all you need” marked the advent of the Transformer architecture. Initially designed to perform NLP (natural language processing) tasks, Transformers have proven to be versatile and scalable, and have found a wide range of applications from computer vision to recommendation systems and more. Today, Transformers are pre-trained on huge amounts of data using enormous computing power and can be prompted or fine-tuned on very little data, to perform specific tasks with impressive accuracy. GPT4 (Generative Pre-Trained 4), is surpassing human performance on many tasks and at an increasing rate. AI researchers see no slowdown in sight given the growth of compute and data.

ChatGPT is now the fastest growing app ever, true testament of the impact this revolution is having on our lives, at home and at work.

In our industry, the workplace, as we know it, is undergoing a profound transformation. Most have plans to integrate AI capabilities to some degree, buyers are most cautious, and technology providers are more aggressive than full-service companies. Employee’s’ familiarity and the culture of innovation within the organizations impact the speed of adoption of AI tech. Across all segments, most agree that tasks such as knowledge management, report writing, and other common tasks will be deeply impacted. Expectations for generative AI to streamline insights development, fact-checking, and primary research are not as high across the board even if tech providers have higher hopes.

At Behaviorally, we've fully integrated image-recognition AI into our product stack, revolutionizing our approach to pack design testing and consumer insights research. AI empowers us to provide invaluable insights into potential packaging design impacts on sales, streamline early pack design evaluations, operate at the speed and scale required by the digital e-commerce shopping experience, and connect different data services using a consistent PackPower Score. This strategic embrace of AI underscores our commitment to delivering data-driven decision-making tools that allow clients to win at the moment of purchase transaction. 

In conclusion, AI is no longer a distant aspiration but a daily reality that is redefining society. For people and businesses, the imperative to adapt or risk obsolescence is truer than ever. Success in this era hinges on leveraging AI's benefits while effectively mitigating its risks. Although the path forward may present challenges, it offers unparalleled opportunities for those who embrace AI's evolution with adaptability and foresight.

In this era of AI at work, our ability to navigate this revolution will determine our success and relevance in tomorrow's workplace. We at Behaviorally are determined to embrace the revolution!