GRIT Top 50 Most Innovative Suppliers

Innovation is necessary for business growth and ultimately, survival. However, as a complex multi-faceted concept, it can be challenging to realize, execute, and measure.

It was fascinating to read this year’s Most Innovative Suppliers list exploring how and why brands are perceived as innovative. And, as the founder of a challenger brand, it was encouraging to see new entrants this year, reading how insights professionals are open to choosing suppliers that help them best achieve their goals.

One of the fastest shifting trends identified in this year’s report is the renewed focus on productization, with the report referencing how many companies, particularly tech-led, are investing heavily in augmenting their product-lines and services.

Yes, the most innovative companies likely care about capturing a greater share of wallet, but it’s clear that developing a breadth of solutions that truly support insights professionals and their growing needs also directly correlates with being perceived as innovative.

Whilst many tech-led players captured both mind and market-share in this year’s report, I believe that the most innovative and impactful suppliers are those that recognize the importance of building and expanding solutions that unlock and support human expertise – whether that’s with tech- or service-led solutions.

This is something that guides us at Stravito. By simplifying knowledge discovery, we enable individuals in global organizations to store, search for, discover and understand insights with ease. We achieve this through one AI-powered platform, but we are constantly expanding our features, integrations, and partnerships to deliver on our promise of enterprise-wide usage, ensuring individuals integrate insights into their strategies to drive business growth.

The key elements that underpin our focus include automation, personalization, and user experience. As highlighted by the buyers in this report, these are vital table-stakes components. Focusing our innovation efforts on these concrete areas enables us to deliver an enjoyable product that helps humans to work in a more productive, collaborative, and effective way. In other words, providing a solution they want to and will continue to use.

While the innovation journey can be complicated, it doesn’t have to be. If you want to cut through the noise, put humans first.