At NewtonX, we’re proud to continue our partnership with Greenbook on the GRIT Report, contributing to the vital conversation about the future of market research and the role AI is playing in shaping it.

Our goal remains the same: to deliver high-quality insights that help you make the right decision. With AI, we’re getting closer to realizing our vision of reliable, scalable data—at a price that makes sense. 

From day one, Greenbook has championed our mission and the need for a shift in how our industry thinks about data quality. Because, even as AI and other innovations accelerate, one thing hasn’t changed: too many still settle for cheap, low-quality samples, despite the clear risks. It’s a race to the bottom—and it’s one we refuse to run. 

At NewtonX, we believe in a different approach—one rooted in delivering expert knowledge at survey scale, while maintaining the highest standards of data integrity. Even as we expand access through more scalable and affordable solutions, our commitment to quality is unwavering. To achieve this, we’re bringing new AI-powered technologies to market this year, including AI-moderated calls and synthetic data solutions.

Early pilot partners are already seeing impressive results. For example, a leading strategy consulting firm partnered with us to automate the research process using AI. Together, we went from research design to data collection to initial report in three days. 

One area where large language models (LLMs) still struggle, though, is survey analysis. LLMs currently struggle with the complex calculations, hallucinations, and large datasets inherent in survey research. This is where agentic systems come in.

This year, we’re thrilled to launch NewtonX Hub Researcher, a sophisticated agentic AI system designed to handle survey complexity. It’s capable of calculating NPS scores, generating cross-question insights, analyzing correlations, and integrating qualitative open-ended analysis. 

While others have rushed to apply the “AI” label to simple LLM wrappers, we’ve focused on tackling a genuine challenge and doing it thoroughly to create true impact for the research community. We invite you to see the difference for yourself.

We believe that education is essential in this new AI age, and we’re proud to partner with Greenbook, the trusted source for everything research, in this endeavor.  

The future of B2B research is already unfolding. We can’t wait to see what you build.