Archive: b2b

Thriving in a VUCA world demands strong B2B partnerships, AI, data, and continuous feedback to build resilience and drive long-term business success.

CMOs in B2B must drive revenue with insights-driven segmentation. Learn how to optimize resources, boost engagement, and refine strategies for better ...

Become a thought leader by shaping conversations, sharing unique insights, and driving industry change with a strong, knowledgeable, and influential v...

Stand out in the crowded insights market by staying authentic. Align with your values and deliver ways to connect with customers and drive differentia...

Market research helps B2B companies identify video marketing trends like personalization, short-form content, and educational videos to create effecti...

Align B2B content marketing with your brand. Learn steps to craft impactful content that reinforces brand positioning and engages your target audience...

Explore the impact of audio branding with podcast ads. Learn why attention science makes podcast advertising a powerful addition to your marketing too...

Learn essential steps to build a resilient B2B marketing strategy that adapts to tech shifts, consumer changes, budget limits, and competitive pressur...

Discover the importance of trust in B2B, explore challenges in today's retail landscape, and learn strategies for suppliers and retailers to foster en...

Discover how to avoid zombie drip email campaigns that can sabotage sales outreach. Learn effective tips to enhance your conversion rates and engage p...

Uncover the secrets behind marketers' fascination with brand awareness and delve into the realm of mental availability.

Discover how B2B marketers can leverage AI to their advantage with practical tips and stay ahead in the competitive market.

Hipólito “Polo” Murillo is the CEO and founder of Axios Intelligence, a market research agency based in El Salvador. Polo has been successfully runnin...

Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...

2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1  I find it astonishing that businesses implement NPS programs with ...

One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the rese...

Learn how a diverse marketing strategy can benefit your business.

Improving B2B relationships in the post-Covid world.

An interview with 2022 Future List honoree Sascha Eder (NewtonX).

Incentivize B2B survey respondents without sacrificing data quality.

Are your B2B market research methodologies up to date?

Learn how to collect high-quality responses from senior decision-makers.

Clients need dynamic, direct access to their own data.

Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.

For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.

How you can use a design process to improve your services, products, or brand and provide more value to clients.

Why firms need to monitor and evaluate the roles of sales and advertising on retention.

“You can make a big impact without a huge financial outlay…The secret to being effective is in preparation.”

Using Prescriptive Analytics to navigate the data-filled world.

Your guide to creating successful marketing emails.

The nuances of customer value in a B2B setting are explored and explained in a framework.

Bringing a predictable outcome to big decisions

Introducing four projects currently funding via Collaborata’s MR marketplace

Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn.

The brand building benefits of approaching B2B with more emotional appeal

Lucid and Morning Consult partnered to create a robust and agile brand reputation measurement tool

Collaborata, a new B:B online marketplace that brings buyers and sellers together to crowdfund research projects, is moving out of beta.

Young people seeking to embark on a successful market research career should put B2B firmly in their consideration set. Here’s why.

The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Simple, easy, unobtrusive.

Lenny Murphy catches up with what’s been happening while he was away.