b2b
Sascha Eder of NewtonX on Trust in Synthetic Personas
NewtonX CEO Sascha Eder explores synthetic research, AI innovation, entrepreneurship, resilient team...
Karen Lynch
Chief Programming Officer at Greenbook
Improving Data Quality with Rapport and Relationship-Building
4 min read
Online research chased speed over quality. Discover why rapport, trust, and legitimacy drive stronger engagement and better data than quick fixes.
Nitika Chaudhary
Co-Founder/CEO at Survey Sherpa
No Actors, No Scripts: The End of Simulated B2B Research
7 min read
B2B mystery shopping falls short. Track real in-market buyers with AI moderation to scale authentic insights across the full decision journey.
Alexandra Gil
Strategic Insights & Analytics Manager at NewtonX
In the Age of AI, "Point of View" is the Only Moat Left
7 min read
As AI commoditizes research, traditional moats fade. Stand out by owning a clear point of view—not offering everything to everyone.
Norbert Sari
CEO & Creative Director at Rodeo13
Insight at the Speed of Business: The Shift from Static Measurement to Continuous Intelligence
6 min read
Continuous intelligence helps B2B teams inform decisions earlier, build trust, and turn insights into action using Always-On listening and AI.
Peter Harris
CEO at Advantage Group International
Digital Twins Are the New A/B Test—But Most Executives Can’t Define Them
5 min read
Discover how B2B leaders are leveraging digital twins to gain a competitive edge. This report clarifies misconceptions and offers actionable insights.
Neil Dixit
Founder and CEO at Panoplai
Why Brand Building Is the Top Priority for CMOs in 2026
4 min read
CMOs are moving beyond ROI. With 62% tracking brand awareness, marketing is re-centering on brand as a critical growth driver.
Nicky Marks
CEO at Censuswide
What if We Rewarded Good Survey Participants Instead of Punishing the Bad?
4 min read
Instead of punishing bad actors, reward the good. Explore how a “FICO score for research” could revolutionize survey quality.
Katie Casavant
Head of Commercial at Data Quality Co-op
Navigating B2B Research in Asia: What Non-Asian Agencies Need to Know
4 min read
Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.
Colin Wong
Principal Consultant at Insights Heroes
Karen Lynch
Chief Programming Officer at Greenbook
From Pac-Man to Purchase: How Tech Is Transforming Shopper Insights
5 min read
Discover how AI-powered tools are transforming shopper insights—from journey mapping to packaging—with mobile, VR, and generative AI platforms.
Ashley Shedlock
Content Producer at Greenbook
5 Marketing Metrics Insights Agencies Should Track
5 min read
Learn to distinguish between meaningful metrics and vanity numbers to drive smarter agency decisions and uncover what truly fuels business growth.
Norbert Sari
CEO & Creative Director at Rodeo13
The Perception of Quality and the Impact on Brand Performance
4 min read
Can a new name change how quality is perceived? Explore how product renaming influences expectations, sales, and B2B buyer decisions.
John Hoeppner
President at Brand Name Quest
Smarter Research Begins Here: AI That’s Built for B2B
2 min read
NewtonX shares how AI-driven tools like Hub Researcher are advancing B2B insights, improving data quality, and redefining research at scale.
Sascha Eder
CEO & Co-Founder at NewtonX
May I Have Your Attention, Please?
6 min read
With attention at a premium, insights agencies must break through the noise. Learn how to capture awareness—the first step to driving sales and impact...
Susan Griffin
Principal at Griffin + Skeggs Collaborative
Thriving in Uncertainty: Key Strategies for Resilient B2B Engagement In a VUCA World
5 min read
Thriving in a VUCA world demands strong B2B partnerships, AI, data, and continuous feedback to build resilience and drive long-term business success.
Peter Harris
CEO at Advantage Group International
Is Your B2B Segmentation Fit for Purpose?
4 min read
CMOs in B2B must drive revenue with insights-driven segmentation. Learn how to optimize resources, boost engagement, and refine strategies for better ...
8 Steps Towards Thought Leadership in Insights
4 min read
Become a thought leader by shaping conversations, sharing unique insights, and driving industry change with a strong, knowledgeable, and influential v...
Norbert Sari
CEO & Creative Director at Rodeo13
8 Ways to Stand Out in a Competitive Insights Market
5 min read
Stand out in the crowded insights market by staying authentic. Align with your values and deliver ways to connect with customers and drive differentia...
Norbert Sari
CEO & Creative Director at Rodeo13
Using Market Research to Identify Key Trends in B2B Video Marketing
6 min read
Market research helps B2B companies identify video marketing trends like personalization, short-form content, and educational videos to create effecti...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
The Greenbook Podcast
Insights in the Cloud: Microsoft’s Barry Jennings on B2B Research and the Power of AI
Karen Lynch
Chief Programming Officer at Greenbook
Sealing the Deal: 5 Steps to the Perfect Brand-Content Match
4 min read
Align B2B content marketing with your brand. Learn steps to craft impactful content that reinforces brand positioning and engages your target audience...
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
B2B Market Research in the Age of AI: How NewtonX is Changing the Industry
2 min read
NewtonX partners with GRIT 2024 to deliver AI-powered, accurate B2B research data, setting the standard for quality insights that drive impactful busi...
Sascha Eder
CEO & Co-Founder at NewtonX
How to Leverage Podcast Advertising to Drive Business Growth
6 min read
Explore the impact of audio branding with podcast ads. Learn why attention science makes podcast advertising a powerful addition to your marketing too...
Susan Griffin
Principal at Griffin + Skeggs Collaborative
4 Steps to Build Resilience in Insights Marketing
4 min read
Learn essential steps to build a resilient B2B marketing strategy that adapts to tech shifts, consumer changes, budget limits, and competitive pressur...
Norbert Sari
CEO & Creative Director at Rodeo13
The Importance of Trust in Building Strong Business-to-Business Relationships
3 min read
Discover the importance of trust in B2B, explore challenges in today's retail landscape, and learn strategies for suppliers and retailers to foster en...
Peter Harris
CEO at Advantage Group International
Five Tips for Outreach that Puts You Top of Mind and Not on the "Canceled" List
6 min read
Discover how to avoid zombie drip email campaigns that can sabotage sales outreach. Learn effective tips to enhance your conversion rates and engage p...
Susan Griffin
Principal at Griffin + Skeggs Collaborative
Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth
2 min read
Uncover the truth behind B2B data reliability issues and embrace a future of trust and authenticity. Join industry leaders in a quest for accurate inf...
Sascha Eder
CEO & Co-Founder at NewtonX
Marketing Applied Part 2: What You Need to Know About Mental Availability
5 min read
Uncover the secrets behind marketers' fascination with brand awareness and delve into the realm of mental availability.
Iosetta Santini
Account Director at Keen as Mustard Marketing
9 Ways to Leverage AI to Be a Better B2B Marketer
8 min read
Discover how B2B marketers can leverage AI to their advantage with practical tips and stay ahead in the competitive market.
Norbert Sari
CEO & Creative Director at Rodeo13
Interview with Hipólito Murillo from Axios Intelligence: The Market Research Landscape in El Salvador
7 min read
Hipólito “Polo” Murillo is the CEO and founder of Axios Intelligence, a market research agency based in El Salvador. Polo has been successfully runnin...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
How to Employ Generative AI Deliberately, for Better B2B Research Results
4 min read
Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...
Sascha Eder
CEO & Co-Founder at NewtonX
One Final Time – NPS is Not a Lead Indicator of Growth!
10 min read
2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1 I find it astonishing that businesses implement NPS programs with ...
Ken Roberts
Chief Innovation Officer at Forethought
B2B Research And Development During The Covid Era
5 min read
One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the rese...
Claudia Jeffrey
Content Strategist at Crowd Writer
Why Diversity Matters in B2B Marketing
1 min read
Learn how a diverse marketing strategy can benefit your business.
Jenna Bunnell
Senior Manager, Content Marketing at Dialpad
Strengthening B2B Relationships through Engagement
20+ min read
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
GreenBook 2022 Future List Spotlight: Sascha Eder
5 min read
An interview with 2022 Future List honoree Sascha Eder (NewtonX).
Karen Lynch
Chief Programming Officer at Greenbook
Is Money the Best Reward for B2B Respondents?
3 min read
Incentivize B2B survey respondents without sacrificing data quality.
Martin Cawley
Associate Director at Sample Answers Ltd
The Seven Most Common Mistakes in B2B Research
6 min read
Are your B2B market research methodologies up to date?
Sascha Eder
CEO & Co-Founder at NewtonX
Why Would a CFO Take a $10 Survey?
5 min read
Learn how to collect high-quality responses from senior decision-makers.
Sascha Eder
CEO & Co-Founder at NewtonX
The Growing Disconnect Inside Market Research
3 min read
Clients need dynamic, direct access to their own data.
John Bird
Executive Vice President at Infotools
NewtonX’s Sascha Eder On Using AI For Custom Recruiting
20+ min read
Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Doing More For Less: Are You Looking For a Partner or a Supplier?
4 min read
For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.
Shifra Cook
CEO and Founder at Particity
Using Design as a Process (Part 2)
4 min read
How you can use a design process to improve your services, products, or brand and provide more value to clients.
Emma Galvin
Creative Designer at Northstar Research
Why B2B Branding Research Is Essential
4 min read
Why firms need to monitor and evaluate the roles of sales and advertising on retention.
Carly Fink
Principal, Head of Strategy & Research at Provoke Insights
Making the Most Out of Your Marketing in a Recession
4 min read
“You can make a big impact without a huge financial outlay…The secret to being effective is in preparation.”
Adam Warner
Marketing and Communications Consultant
Want it Faster, Cheaper, Better? Then You’d Better Sign Up to Prescriptive Analytics
5 min read
Using Prescriptive Analytics to navigate the data-filled world.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
5 Email Marketing Tips for Dummies (And Marketing Pros)
6 min read
Your guide to creating successful marketing emails.
Colleen Kennedy
Director of Marketing at GreenBook
Look Beyond Product for Drivers of B2B Satisfaction and Value
5 min read
The nuances of customer value in a B2B setting are explored and explained in a framework.
Joe Radwich
Vice President & Partner at Isurus Market Research & Consulting