Ramanathan Vythilingam

Ram is currently an Associate Professor of Marketing at the Nanyang Business School. Prior to this, Ram has worked for 20+ years in consumer insights and market research, with the last 15+ years in the Consumer and Market Insight team at Unilever. At Unilever, Ram has expert level proficiency in all qualitative and quantitative research methodologies, having led regional and global insight teams and leveraging the power of insights to drive business decisions. Ram was the Unilever measurement partner working with Google, Meta, TikTok and Amazon to build learnings and drive effectiveness of Unilever digital media spends. Ram also led many initiatives to pilot and scale new tech powered research tools, ensuring that they deliver both efficiency and effectiveness outcomes. Ram is an industry speaker having presented at multiple forums over the years. Ram’s paper on Holding AI to its promise, presented at ESOMAR APAC 2024, won the Best Paper of the Conference award. In his new role as a full-time academic professor, Ram is looking to inspire the next generation of marketers and researchers and continue to research and share learnings on topics relevant to the industry.