Greenbook

Greenbook

GreenBook brings innovative resources to market researchers on both sides of the table and offers effective marketing opportunities in a variety of targeted media. Our publications and events provide a stimulating, practical, and timely perspective on topics and issues relevant to the industry.

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GreenBook Announces Finalists for the 2023 Insight Innovation Competition
Greenbook Company News

GreenBook Announces Finalists for the 2023 Insight Innovation Competition

Early-stage startups to present at the IIEX North America, May 24th-25th NEW YORK, April 25, 2023 (GreenBook.org) — GreenBook, a leading global provid...

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Don’t blame the focus group for leaders’ shortcomings

Don’t blame the focus group for leaders’ shortcomings

One of the key tools for good listening – the focus group – regularly comes under criticism. This article deconstructs the thinking behind this mispla...

GreenBook Future List Spotlight: Melissa Ferere
Consumer Behavior

GreenBook Future List Spotlight: Melissa Ferere

GRIT Future List honoree, Melissa Ferere, gives her younger self great advice about her credentials.

GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research

GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research

GRIT Future List honoree, Konstantin Morjan, shares advice for starting a career in insights.

GreenBook Future List Honoree Beth Rogers Shares Her Inspiration

GreenBook Future List Honoree Beth Rogers Shares Her Inspiration

GRIT Future List honoree, Beth Rogers, shares her thoughts on the future of data science and the skills new professionals need to master.

GreenBook Future List Honoree Manuela Isliker on the Power of Empathy

GreenBook Future List Honoree Manuela Isliker on the Power of Empathy

GRIT Future List honoree, Manuela Isliker, tells the three things she looks for when hiring for an insights role.

GreenBook Future List Spotlight: Katrin Krüger
Qualitative Research

GreenBook Future List Spotlight: Katrin Krüger

GRIT Future List honoree, Katrin Krüger, tells us why online qual options can inspire infectious enthusiasm from participants and clients.

GreenBook Future List Spotlight: Christopher South
Artificial Intelligence and Machine Learning

GreenBook Future List Spotlight: Christopher South

GRIT Future List honoree, Christopher South, tells us why his biggest accomplishment is also his biggest failure.

GreenBook Future List Spotlight: Laarni Paras

GreenBook Future List Spotlight: Laarni Paras

GRIT Future List honoree, Laarni Paras shares how she pays it forward.

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