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Bonnie Breslauer
Chief Customer Officer DISQO
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Research Methodologies
Using Data Science to Trust but Verify
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
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Focus Groups
Supply, Demand and Sustainability in Market Research
The insights industry is facing a global supply shortage.
Artificial Intelligence and Machine Learning
Market Research Fraud is on the Rise — Let’s Conquer It Together
Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.
Brand Strategy
Human Recall is Not Perfect: A Quantified View of Self-Reported vs. Behavioral Data
Is human recall reliable enough for conducting shopper research?
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