Archive: healthcare industry

Explore key factors in global healthcare provider recruitment, from online vs. traditional methods to cultural nuances, regulations, and regional chal...

Discover how attachment styles improve patient-provider communication, enhance health outcomes, and reveal consumer behavior drivers for personalized ...

Bazis Americas uses Personal Network Analytics to study how bicultural networks influence care-seeking behavior, focusing on mental health care for de...

Explore how research shapes influencer marketing, from campaign development to evaluation, ensuring effective brand promotion and audience engagement.

Discover how Personal Network Analytics can improve influenza vaccine messaging by uncovering insights to create more persuasive and effective communi...

Deep knowledge of the rare disease landscape amplifies patient voices, supports healthcare providers, and strengthens the overall care ecosystem.

Explore how patient-provider conversations unlock insights to revolutionize healthcare research, improve commercialization, and enhance patient outcom...

Use Personal Network Analytics to position brands as superior, enabling premium pricing and market access in competitive markets or against generic co...

Post-COVID, patients demand timely healthcare. With 1 in 5 considering switching PCPs over wait times, younger generations are especially losing patie...

Discover a new research tool that helps insights professionals analyze personal networks and understand the influence of connections on behavior and o...

Explore the future of pharma market research with insights from industry leaders on synthetic data and AI. Discover strategies for data-driven decisio...

Explore the evolving landscape of women's health. Discover insights on underrepresentation in clinical trials and the urgent need for healthcare solut...

Gain insights into challenges faced by caregivers of rare disease patients. Explore emotional, financial, and personal impacts of this life-changing j...

Discover insights from Dr. Adrienne Boissy, Chief Medical Officer at Qualtrics, as she shares her journey in enhancing patient care and experience in ...

Learn the importance of targeting future customers early. Learn how brands can enhance value while navigating the pressures of immediate revenue in he...

Discover the complexities of recruiting injection-naïve individuals for device usability studies in the US. Explore factors such as diabetes, autoimmu...

Discover the transformative power of telemedicine as new technologies and an aging American population drive the growth of this dynamic industry.

Discover how AI transcription is transforming medical research. Unlock deeper insights into patient experiences and cultivate diverse research partner...

Belinda Brown, Director of Marketing at Gazelle Global, is committed to enhancing epresentation/research in women's health to address the gaps in heal...

Discover how Catrina Salama, Director at BioVid, uses emotion science to enhance healthcare messaging and how her expertise leads to impactful client ...

Uncover the secrets to job satisfaction in market research. MRII's Love of Learning study delves into work environments, with a focus on the healthcar...

Delve into the world of medical tourism in Latin America. Uncover the dynamics, trends, challenges, and prospects of this prominent destination.

Discover the future of Femtech and AI's role in empowering women's health decisions while navigating the ethical, privacy, and security considerations...

Discover the power of predictive analytics in healthcare scheduling, improving staff allocation and reducing wait times. Insights from a case study at...

Discover the APAC residents' attitude towards healthcare services provided by AI and robots on our website.

Discover how automation and IoT devices are transforming healthcare by providing real-time data for patient care and data-driven decision-making.

A sensational article about ChatGPT diagnosing a rare disease reminds us we need to stay grounded about Generative AI (and AI in General).

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

A confluence of events in the pharma industry is converging to make 2023 a year of profound transformation in drug development and commercialization –...

When we talk about patient centricity and patient centered care, we often emphasize the importance of considering the patient perspective, their prior...

Pharma market researchers must adapt to changing consumer desires.

Conducting & designing successful DIY market research in healthcare.

Discussing iMotions’s acquisition and nonconscious measurement tech.

Explore some of the ways in which Covid-19 has impacted healthcare.

Remote learning in the healthcare education sphere.

How AI both revolutionizes and complicates the healthcare industry

What impact does medical device production have on the environment?

Listening to voice of customer and employee empowered Experian Health.

A view into insights from the healthcare industry during COVID-19.