business leadership
Karen Lynch
Chief Programming Officer at Greenbook
Robyn Rouse, Research and Design Manager, 2023 Future List Spotlight
4 min read
Editor’s Note: The following interview features a Greenbook Future List honoree, Robyn Rouse. The Greenbook Future List recognizes leadership, profess...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Curiosity Catalysts: Creative and Critical Thinking in Harmony with Hanne Kristiansen and Beth Miller
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Is Research Having Its Own Creativity Crisis?
3 min read
The importance of human creativity in market research and insights.
Tim Wragg
Global CEO at Hall & Partners
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?
5 min read
Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.
Annie Pettit
Chief Research Officer, North America at E2E Research
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Josipa Majic
4 min read
An interview with 2022 Future List honoree Josipa Majic (Tacit).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Salam Beasan
7 min read
An interview with 2022 Future List honoree Salam Beasan (Similarweb).
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Mark Resnick
5 min read
An interview with 2022 Future List honoree Mark Resnick (Zappi).
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Laura Jett
6 min read
An interview with 2022 Future List honoree Laura Jett (Google).
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Dana Kim
4 min read
An interview with 2022 Future List honoree Dana Kim (Highlight).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Rob Turnbull
5 min read
An interview with 2022 Future List honoree Rob Turnbull (Twitter).
Karen Lynch
Chief Programming Officer at Greenbook
CMO Tenure Can Be Brand Damaging
5 min read
The challenges of measuring CMO success during their tenure.
Ken Roberts
Chief Innovation Officer at Forethought
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Strengthening B2B Relationships through Engagement
20+ min read
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
GreenBook 2022 Future List Spotlight: Melina Palmer
5 min read
An interview with 2022 Future List honoree Melina Palmer (The Brainy Business).
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Rogayeh Tabrizi
7 min read
An interview with 2022 Future List honoree Rogayeh Tabrizi (Theory+Practice).
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Dr. Jessica Wong
4 min read
An interview with 2022 Future List honoree Jessica Wong (Paramount).
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil
18 min read
Discussing the key themes & trends of IIEX North America 2022.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Gareth Bowden
7 min read
An interview with 2022 Future List honoree Gareth Bowden (FlexMR).
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Hannah Kirk
6 min read
An interview with 2022 Future List honoree Hannah Kirk (Blue Yonder Research).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Gracie McKinstry-Smith
5 min read
An interview with 2022 Future List honoree Gracie McKinstry-Smith (Target).
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Timothy J. Cornelius
3 min read
An interview with 2022 Future List honoree Timothy J. Cornelius (QuestionPro).
Karen Lynch
Chief Programming Officer at Greenbook
Interview with Ivana Taylor (DIY Marketers)
8 min read
Interview with Ivana Taylor, a small business and marketing expert.
Rudly Raphael
CEO/Founder at Eyes4Research
Music: The Generational Unifier + GreenBook’s New Podcast!
4 min read
Connecting market research to what we listen to: music, podcasts, etc.
Jamin Brazil
Chairman & CEO at HubUX
GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp
3 min read
An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Sumit Aneja
7 min read
An interview with 2022 Future List honoree Sumit Aneja (Voxco).
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook’s Top 5 Market Research Podcasts
2 min read
GreenBook’s market research podcast recommendations.
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Giovanna Fortuna
4 min read
An interview with 2022 Future List honoree Giovanna Fortuna (Big Sofa).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Katherine Duong
6 min read
An interview with 2022 Future List honoree Katherine Duong (Target).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Sascha Eder
5 min read
An interview with 2022 Future List honoree Sascha Eder (NewtonX).
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Adam Colasanto
4 min read
An interview with 2022 Future List honoree Adam Colasanto (Vizit).
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Lead by Example: How Insights Managers Can Improve Knowledge Engagement
6 min read
How insights managers can build a culture of knowledge engagement.
Jordan Slabaugh
CMO at Bloomfire
GreenBook 2022 Future List Spotlight: Dr. Clara Mundia
3 min read
An interview with 2022 Future List honoree Dr. Clara Mundia (Dalberg).
Karen Lynch
Chief Programming Officer at Greenbook