Archive: business leadership
Robyn Rouse, Research and Design Manager, 2023 Future List Spotlight
Editor’s Note: The following interview features a Greenbook Future List honoree, Robyn Rouse. The Greenbook Future List recognizes leadership, profess...
Karen Lynch
Head of Content at Greenbook
Greenbook
Editorial Team at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Is Research Having Its Own Creativity Crisis?
The importance of human creativity in market research and insights.
Tim Wragg
Global CEO at Hall & Partners
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?
Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.
Annie Pettit
Chief Research Officer, North America at E2E Research
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Josipa Majic
An interview with 2022 Future List honoree Josipa Majic (Tacit).
Greenbook Content
GreenBook 2022 Future List Spotlight: Salam Beasan
An interview with 2022 Future List honoree Salam Beasan (Similarweb).
Greenbook Content
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Mark Resnick
An interview with 2022 Future List honoree Mark Resnick (Zappi).
Greenbook Content
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Laura Jett
An interview with 2022 Future List honoree Laura Jett (Google).
Greenbook Content
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Dana Kim
An interview with 2022 Future List honoree Dana Kim (Highlight).
Greenbook Content
GreenBook 2022 Future List Spotlight: Rob Turnbull
An interview with 2022 Future List honoree Rob Turnbull (Twitter).
Greenbook Content
CMO Tenure Can Be Brand Damaging
The challenges of measuring CMO success during their tenure.
Ken Roberts
Chief Innovation Officer at Forethought
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Strengthening B2B Relationships through Engagement
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
GreenBook 2022 Future List Spotlight: Melina Palmer
An interview with 2022 Future List honoree Melina Palmer (The Brainy Business).
Greenbook Content
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Rogayeh Tabrizi
An interview with 2022 Future List honoree Rogayeh Tabrizi (Theory+Practice).
Greenbook Content
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Dr. Jessica Wong
An interview with 2022 Future List honoree Jessica Wong (Paramount).
Greenbook Content
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil
Discussing the key themes & trends of IIEX North America 2022.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Gareth Bowden
An interview with 2022 Future List honoree Gareth Bowden (FlexMR).
Greenbook Content
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Hannah Kirk
An interview with 2022 Future List honoree Hannah Kirk (Blue Yonder Research).
Greenbook Content
GreenBook 2022 Future List Spotlight: Gracie McKinstry-Smith
An interview with 2022 Future List honoree Gracie McKinstry-Smith (Target).
Greenbook Content
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Timothy J. Cornelius
An interview with 2022 Future List honoree Timothy J. Cornelius (QuestionPro).
Greenbook Content
Interview with Ivana Taylor (DIY Marketers)
Interview with Ivana Taylor, a small business and marketing expert.
Rudly Raphael
CEO/Founder at Eyes4Research
Music: The Generational Unifier + GreenBook’s New Podcast!
Connecting market research to what we listen to: music, podcasts, etc.
Jamin Brazil
Chairman & CEO at HubUX
GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp
An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch).
Greenbook Content
GreenBook 2022 Future List Spotlight: Sumit Aneja
An interview with 2022 Future List honoree Sumit Aneja (Voxco).
Greenbook Content
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook’s Top 5 Market Research Podcasts
GreenBook’s market research podcast recommendations.
Karen Lynch
Head of Content at Greenbook
GreenBook 2022 Future List Spotlight: Giovanna Fortuna
An interview with 2022 Future List honoree Giovanna Fortuna (Big Sofa).
Greenbook Content
GreenBook 2022 Future List Spotlight: Katherine Duong
An interview with 2022 Future List honoree Katherine Duong (Target).
Greenbook Content
GreenBook 2022 Future List Spotlight: Sascha Eder
An interview with 2022 Future List honoree Sascha Eder (NewtonX).
Greenbook Content
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Adam Colasanto
An interview with 2022 Future List honoree Adam Colasanto (Vizit).
Greenbook Content
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Lead by Example: How Insights Managers Can Improve Knowledge Engagement
How insights managers can build a culture of knowledge engagement.
Jordan Slabaugh
CMO at Bloomfire
GreenBook 2022 Future List Spotlight: Dr. Clara Mundia
An interview with 2022 Future List honoree Dr. Clara Mundia (Dalberg).
Greenbook Content
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook