Podcast
Categories
What Brands Can Learn from the Launch of Pinterest Predicts
Discussing the quality and relevance of content for consumer demand.
Listen to the episode
In this week’s episode:
Lenny Murphy, is joined by Talia Parnass, former Senior Lead of Trends & Campaign Management at Pinterest, to discuss creating higher quality, more relevant content that’s truly mapped to consumer demand.
Three topics we’ll explore:
- The Pinterest Predicts annual global trends report that reflects the dominant search trends of more than 400 million users worldwide
- How brands are leaning into the trends and movements that Pinterest Predicts accurately forecasted in order to drive powerful business results
- The reason Pinterest’s revenue is growing despite its falling stock prices, and what brands can learn about creating more valuable and profitable user experiences
Many thanks to Talia, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode’s sponsor, Perksy.
Producer’s Note:
Talia has since left her role at Pinterest and joined Reddit – feeling inspired by both teams to live her best life and create the work she loves.
Listen and watch on your favorite platform
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Crispin Beale of IDX on Evidence-Led Communications
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Heineken’s Mary Beth Jowers on Driving Insights-Led Change
Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
The Emotional Power of Convenience with Maxalan Vickers of Overtime
Maxalan Vickers of Overtime explores convenience, empathy, accessibility, Gen Z insights, and designing experiences that reduce friction.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Adam Bai of Panoplai on Shaping the Future of Insights
Adam Bai of Panoplai discusses digital twins, synthetic data, AI validation, and the future role of insights professionals.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Dan Parker-Smith shares how documentary storytelling and video can make market research insights more engaging, memorable, and actionable.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Crispin Beale of IDX on Evidence-Led Communications
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Heineken’s Mary Beth Jowers on Driving Insights-Led Change
Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
The Emotional Power of Convenience with Maxalan Vickers of Overtime
Maxalan Vickers of Overtime explores convenience, empathy, accessibility, Gen Z insights, and designing experiences that reduce friction.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Adam Bai of Panoplai on Shaping the Future of Insights
Adam Bai of Panoplai discusses digital twins, synthetic data, AI validation, and the future role of insights professionals.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Dan Parker-Smith shares how documentary storytelling and video can make market research insights more engaging, memorable, and actionable.
Karen Lynch
Chief Programming Officer at Greenbook