GRIT Sneak Peek: 2022 Business & Innovation Trends

In this week’s episode:

Gregg Archibald and Lenny Murphy, Managing Partners at Gen2 Advisors, talk about the upcoming Business & Innovation GRIT Report, while GreenBook’s Head of Content, Karen Lynch hosts.

The GreenBook Research Industry Trends (GRIT) Report is the #1 strategic planning tool in consumer insights. While still a few weeks away from our formal publication, listen in to this episode to get exclusive details like:

• Sample quality and survey design
• Sample availability and alternative sample sources
• Measures taken by the most innovative suppliers and brands
• The changing industry landscape and new competition
• Supplier revenue trends and the employment outlook

Many thanks to James Carlisle, our audio editor; to Lenny and Gregg for being our guests; and to you, our listeners: thank you for giving us your time and attention.