Podcast
Categories
How to Deliver Quality Insights in a DIY World
Discussing DIY research, survey design, and data quality.
Listen to the episode
In this episode:
This episode is hosted by Lenny Murphy, Executive Editor and Producer at GreenBook. Our sponsored guest is Lisa Wilding-Brown, CEO of InnovateMR. Many thanks to our episode sponsor, InnovateMR.
Lenny and Lisa break down the complex layers of do-it-yourself (DIY) research solutions vs. insights outsourcing. Listen in as they provide an in-depth analysis of sample supply challenges, survey design optimizations, and methodological approaches to maintaining data quality.
We’ll explore:
- Self-service research trends, and in-house research predictions for mega-brands like Walmart and Amazon
- The survey ecosystem and the fundamental dynamics of participant engagement
- Strategic partnerships and the roadmap to product expansion
- The maturation of online fraud and how to mitigate the risks
- The evolution of the competitive landscape and data value chain
Listen and watch on your favorite platform
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Crispin Beale of IDX on Evidence-Led Communications
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Heineken’s Mary Beth Jowers on Driving Insights-Led Change
Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
The Emotional Power of Convenience with Maxalan Vickers of Overtime
Maxalan Vickers of Overtime explores convenience, empathy, accessibility, Gen Z insights, and designing experiences that reduce friction.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Adam Bai of Panoplai on Shaping the Future of Insights
Adam Bai of Panoplai discusses digital twins, synthetic data, AI validation, and the future role of insights professionals.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Dan Parker-Smith shares how documentary storytelling and video can make market research insights more engaging, memorable, and actionable.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Crispin Beale of IDX on Evidence-Led Communications
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Heineken’s Mary Beth Jowers on Driving Insights-Led Change
Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
The Emotional Power of Convenience with Maxalan Vickers of Overtime
Maxalan Vickers of Overtime explores convenience, empathy, accessibility, Gen Z insights, and designing experiences that reduce friction.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Adam Bai of Panoplai on Shaping the Future of Insights
Adam Bai of Panoplai discusses digital twins, synthetic data, AI validation, and the future role of insights professionals.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Dan Parker-Smith shares how documentary storytelling and video can make market research insights more engaging, memorable, and actionable.
Karen Lynch
Chief Programming Officer at Greenbook