Archive: analytics

How reducing the number of clients by 90% doubled their revenue.

Satisfaction and recommendation – should 2 KPIs be merged into 1?

“Good insights professionals know the business so well that they can translate research findings to company growth.”

It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.

Why HR and analytics are the perfect pair.

How a real estate consultancy pulled the interest of luxury retailers.

If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.

An insiders look into the data and analytics market leaders.

Emerging technologies can provide new opportunities to provide services and expertise that augments data.

New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.

Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn.

Three case studies using data analytics to predict, identify and intervene in healthcare research

What is the Internet of Things (IoT) and what does it have in store for the future?

What differentiates the more than 1,000 social media monitoring tools that are currently available?

The availability of data itself does not resolve marketers’ consumer information issues. They need to turn it into actionable insights.

Much marketing research involves ideas about causation, for example that a new product failed because it didn’t meet certain consumer needs.

Let’s talk about key reasons trends are failing the modern organization: Relating to the analysis, aggregation and activation of trends.

Analytics means different things to different people, and sometimes different things to even the same person. Here is my take.

This new environment may provide opportunities to improve research methods by huge leaps but it may require a completely different focus.

This article explores analytics, big data, and their impact in and outside of sports; and why the Browns are exploiting the power of data.

In all the advances in analytics taking place, let’s not forget the value social sciences can add to insights.

Is social media a valuable complement to or a complete substitute of traditional marketing research?

Erroneous thinking about analytics continues to hang on in the marketing research community.

Brace for the flood of Marketing Apps. The Appification of Marketing is on its way.

The term data science has entered business vernacular with a bang…but what exactly is it? And what does it mean for market research?

Social research and intelligence has already become truly transformative to those who embrace it with an enlightened approach.

A point-by-point response to Ray Poynter’s “Why Has Social Media Analytics Met With Limited Success in Market Research?”

The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness...

Inspired by IIEX Europe in Amsterdam, Phil Rance examines where market research is in technology adoption for data and analysis.

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Photos & Videos

I have taken a look back at the highlights of 2013 and the things that stick in my mind as having import for the Market Research Industry.

Linguistic analysis is not only a description of what was said, but also an understanding of the meaning and motivation of information.

An early look at the adoption of new research methodologies section from the upcoming GRIT Report.

People who really care about the wisdom of the crowds need to think beyond social filtering to gain insights that matter.

There’s a revolution happening in analytics. We can answer more questions more quickly than ever before. But, there are downsides.

How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.

Rapid changes in social media analytics are disrupting traditional market research while being disrupted by other convergent technologies.

Insight Innovation recently hosted a webinar, “Big Data or Big Hype?” Here are some takeaways from that.

Social media represents the age-old phenomena of word-of-mouth. Marketers are now able to see and measure the effects of word-of-mouth.

Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.

As market researchers seek out better visualization techniques, it is worth investigating the cartogram.

Big Data has to be one of the buzzwords in MR over the past 12 months. Should Market Researchers be worried about being outflanked?

The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.

Recently, I was hit by the idea that perhaps market research doesn’t have a structural problem as much as it has a perceptual problem.

Marketing research and analytics are foundational tools to help firms discover compelling actionable insights.

We need to think differently about what we are trying to achieve in marketing research, what the problems are we are trying to solve and how to do it....

GCS is just one step in Google’s march towards becoming the world’s go-to company for all things analytic and intelligence.