Why Motivational Psychology is the Secret to Elite Brand Advertising and Growth

Identifying the core human motivation driving your category is critical for elite brand marketing because it allows insights professionals to help their brand teams tailor their message and approach to align with their target customers’ subconscious needs and desires.

By understanding what motivates a person to make a purchase, marketers can create more effective campaigns that resonate with their audience and lead to increased conversions and sales. Additionally, understanding motivations can help marketers to identify and target key segments of their audience, which can improve the efficiency and effectiveness of their campaigns.

Overall, you can improve your brand and grow your business by connecting the science of persuasion to your marketing strategies.  But where do you start?