Archive: brand building

Explore the impact of audio branding with podcast ads. Learn why attention science makes podcast advertising a powerful addition to your marketing too...

Overcome the image problem of market research and delve into its potential. Explore the benefits that go beyond its name and challenge marketers' perc...

Explore the complex world of consumer behavior. Learn how time, social, physical, and emotional currencies influence purchasing decisions on our websi...

Discover the disconnect between brand tracker insights and in-market performance and the importance of accurately measuring brand success in volatile ...

Explore the intersection of marketing and the insight sector, and learn how to apply key principles to drive success.

In our current world of exponential brand choices, it is increasingly important to have a “sticky” customer base who keeps coming back for more. Not o...

In the past couple of years, bursting onto the marketers’ pop charts has been visual attention as it relates to audience measurement and more generall...

Trust is indispensable to brands. It takes years to build, but seconds to lose. Regaining trust once it’s lost is difficult, especially given that the...

Editor’s note: Liquid Death … what a disruption to the bottled water category! After seeing it for the first time, I did some research into the brand’...

Identifying the core human motivation driving your category is critical for elite brand marketing because it allows insights professionals to help the...

Narrative psychology is a field of study that focuses on how customers make sense of their experiences and the world around them through stories and n...

The measures from a survey I trust the most relate to market share. However, sometimes you need to know what percent of consumers engaged in a particu...

Why do top of the funnel insights measures such as brand health not perfectly translate into actual brand choice at the bottom of the funnel?  If it d...