Archive: branding

Gain insights into the significance of brand awareness and its measurement in marketing. Shape your brand's attributes strategically to drive category...

Delve into the significance of trust in branding and distinguish between various states - steady, concerning, and crisis. Gain insights on the applica...

Identifying the core human motivation driving your category is critical for elite brand marketing because it allows insights professionals to help the...

Why gender-based marketing is fast becoming obsolete.

The challenges of measuring CMO success during their tenure.

Identifying the common missteps when marketing your insights.

The Say-Do Gap, Social Desirability Bias, and impacts on brand & MR.

Weighing in on descriptive vs. non-descriptive logos.

An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.

The types of communications that Gen Z tolerates.

What are the critical metrics that drive shopper choice?

The importance of your brand being considered good value for money.

COVID’s impact on Consumer Insight and Experiential Marketing.

Company rebranding and its external branding partners.

How do we get market research back around the decision-making table?

Is Share of Search (SoS) a reliable metric to measure brand success?

Target consumers’ experiences, emotions, and brand perception.

10 tips for effective martech adoption.

There is minimal scientific evidence to support the most applied measure of emotion as a predictor of market performance.

Towards Utility Chic: Embracing Health-Tech in the Bathroom.

Why firms need to monitor and evaluate the roles of sales and advertising on retention.

“Jack of all trades, master of none” is a figure of speech for a reason.

Are you being defensive about your brand management strategy?

Uncovering richer and more conclusive data with concept testing.

Tips and tricks to get started in your content marketing efforts.

Realign focus to your brand purpose to successfully market your agency.

Reframing marketing to adapt to times of crisis.

How machine learning can help to build brand awareness.

Product recalls can have a tangible impact on how a brand is viewed.

Going beyond just how your company makes a profit, and showing consumers what gives your particular brand value.

Exploring what community and messaging around brand purpose translates to in public perception.

Kantar drives sales lift for Vistar Media’s new product line

Determining the key design elements that make a research project recognisable and engaging

Attracting new customers and exciting existing ones through a clear, targeted message on your brand value

How to make your brand “matter” via cultural codes of relevance

Understanding the rules of engagement when brands enter the gender equality arena

Voxpopme case study to quickly & effectively operationalize video in research.

A quantitative eye tracking study on La Croix’s branding success

Toluna utilized automated ad testing for a JUST EAT marketing campaign

A look into Thailand’s brand in the context of its South East Asia neighbours.

Kantar Millward Brown’s case study using creativity & engagement to develop a brand value proposition

Learn how to distinguish your company’s brand assets to stand out to customers.

Find out how to make your qualitative outputs delivery your brand identity and stand out in a variety of mediums in the latest edition of Monthly Dose...

The polling misses leading up to the 2016 U.S. presidential election.

Marketers expect to make big investments in technologies to improve mobile marketing effectiveness and consumer-generated content strategies

Why is it important to innovate the way your brand markets itself? Watch our video as we detail the reasons why.

As culture moves forward in time, new brands are born. In 2008, the economy collapsed and a bunch of brands were created out of that.

We talk brand attraction and brand strategy in the 2nd video of a 9-part video series entitled The Future of Marketing and How to Win

In this video, we answer the question, “What is happening in marketing and how does a brand succeed?