Tatiana Urrea

Tatiana Urrea

Analytics Infotools | Harmoni

Tatiana Urrea is on the analytics team at Infotools (www.infotools.com). She is a psychologist with master’s degrees in Research and in Brand Management & Communication. For the past 12 years, Tatiana has worked in market research, translating numbers, trends and consumer signals into insights that help organizations make better decisions.

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AI Is Not the Strategy: Turning Generative AI into Real Business Impact
Artificial Intelligence and Machine Learning

AI Is Not the Strategy: Turning Generative AI into Real Business Impact

Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.

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