Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

MRII is dedicated to advancing leadership, practice and industry knowledge in market research and insights worldwide. We provide a wide range of valuable and accessible educational resources covering core knowledge, best practices and industry trends. Our learning materials, delivered through various channels, aim to enhance the expertise of insights professionals and anyone looking to better understand practice of market research.

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Insights & Innovators Podcast

Data to Drama: Telling a Great Story with J. Walker Smith (Part 2)

Senior leaders don't want the data, they want the answer. In this episode of 'Insights and Innovators' hosted by Zontziry “Z” Johnson, Founder of MRXp...

Latest from Market Research Institute International (MRII)

Insights & Innovators Podcast

Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)

Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the ...

Insights & Innovators Podcast

The Case Against Paying Research Respondents with John Dick

Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better ...

Insights & Innovators Podcast

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj

Discover what separates a ‘wow’ insight from a great insight, and why commercial acumen is key. Join Stan Sthanunathan, CEO of i-Genie.AI, as he chats...