Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)

Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the 'Insights and Innovators' podcast. Smith shares his expertise on the art and science of storytelling with data, including why many research presentations are forgettable and how to ensure your key point sticks. Get tips on creating impactful headlines, structuring your story, and understanding the importance of focusing on one central idea to make your presentations truly memorable.Chapters 00:00 Introduction and Welcome 00:35 Meet J. Walker Smith 01:17 The Art of Storytelling with Data 04:32 Engaging Different Audiences 12:56 Crafting Memorable Headlines 16:35 Structuring Your Presentation 22:04 The Perfect One-Slide Presentation 26:02 Conclusion and Farewell Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

Listen to the episode

Listen and watch on your favorite platform

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred

The Greenbook Podcast

Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred

Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

Thania Farrar of Burke: Building Trusted AI Insights

The Greenbook Podcast

Thania Farrar of Burke: Building Trusted AI Insights

Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Crispin Beale of IDX on Evidence-Led Communications

The Greenbook Podcast

Crispin Beale of IDX on Evidence-Led Communications

Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

Heineken’s Mary Beth Jowers on Driving Insights-Led Change

The Greenbook Podcast

Heineken’s Mary Beth Jowers on Driving Insights-Led Change

Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

John Gilfeather on Craft, Ethics, and Research Legacy

The Greenbook Podcast

John Gilfeather on Craft, Ethics, and Research Legacy

John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

The Emotional Power of Convenience with Maxalan Vickers of Overtime

The Greenbook Podcast

The Emotional Power of Convenience with Maxalan Vickers of Overtime

Maxalan Vickers of Overtime explores convenience, empathy, accessibility, Gen Z insights, and designing experiences that reduce friction.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

Adam Bai of Panoplai on Shaping the Future of Insights

The Greenbook Podcast

Adam Bai of Panoplai on Shaping the Future of Insights

Adam Bai of Panoplai discusses digital twins, synthetic data, AI validation, and the future role of insights professionals.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith

The Greenbook Podcast

Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith

Dan Parker-Smith shares how documentary storytelling and video can make market research insights more engaging, memorable, and actionable.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred

The Greenbook Podcast

Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred

Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

Thania Farrar of Burke: Building Trusted AI Insights

The Greenbook Podcast

Thania Farrar of Burke: Building Trusted AI Insights

Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Crispin Beale of IDX on Evidence-Led Communications

The Greenbook Podcast

Crispin Beale of IDX on Evidence-Led Communications

Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

Heineken’s Mary Beth Jowers on Driving Insights-Led Change

The Greenbook Podcast

Heineken’s Mary Beth Jowers on Driving Insights-Led Change

Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

John Gilfeather on Craft, Ethics, and Research Legacy

The Greenbook Podcast

John Gilfeather on Craft, Ethics, and Research Legacy

John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

The Emotional Power of Convenience with Maxalan Vickers of Overtime

The Greenbook Podcast

The Emotional Power of Convenience with Maxalan Vickers of Overtime

Maxalan Vickers of Overtime explores convenience, empathy, accessibility, Gen Z insights, and designing experiences that reduce friction.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

Adam Bai of Panoplai on Shaping the Future of Insights

The Greenbook Podcast

Adam Bai of Panoplai on Shaping the Future of Insights

Adam Bai of Panoplai discusses digital twins, synthetic data, AI validation, and the future role of insights professionals.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith

The Greenbook Podcast

Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith

Dan Parker-Smith shares how documentary storytelling and video can make market research insights more engaging, memorable, and actionable.

Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook