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Jeff Claypoole
Managing Director, North America Toluna
Jeff Claypoole is Managing Director of Toluna’s North America enterprise business, which recently unified Toluna, MetrixLab, and GutCheck under the Toluna brand. With a proven track record in market research and innovation, Jeff previously held successive commercial leadership roles at Nielsen, Affinnova, and BASES. His career reflects a deep expertise in guiding Fortune 500 clients through data-driven brand, product, and communication decisions across evolving consumer landscapes.
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Leveling the Three-Legged Stool of Faster, Cheaper and Better
2 min read
As price sensitivity rises, buyers still prioritize data quality. Learn how AI boosts both efficiency and insight while strengthening vendor partnersh...
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