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Isabela Sangiorgi
Research Associate and Community Lead 10K Humans (formerly Echo Market Research)
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Why Latin American Consumers Trust WhatsApp More Than Corporate Emails
Discover how WhatsApp is transforming digital marketing and e-commerce in LATAM with immediacy, personalization, and convenience for businesses.
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How Business Migration Is Reshaping the Americas
Learn how shifting migration policies and talent trends drive nearshoring , e-migration, and talent hubs, helping companies stay competitive in the Am...
Hack Engagement And Drive Investment: Lessons from Brazil's Digital Buzz
Discover how Brazil's unique online behavior presents distinct opportunities for brands to engage effectively and stand out in a dynamic digital marke...
Christmas in LATAM: What Marketers Should Know
Explore Latin America's Christmas traditions shaped by family, religion, and culture. Learn how brands can connect authentically through community-foc...
A Brief Retrospective: IIEX LATAM 2024
Discover key insights from IIEX Latin America 2024 in Miami, where global researchers gathered to connect and share knowledge. Explore the highlights ...
The Thrifting Revolution in Brazil
Discover the surge of thrifting in Brazil, fueled by Gen Z's eco-awareness and social media. Explore its cultural and economic effects on local fashio...
Stop Referring to Latin American Countries as "Developing Nations"
Explore why the term "developing countries" is outdated and misleading in research. Learn about the need for context-specific taxonomy for better anal...
Your Favorite AI Software Is Giving You Biased Content About Latin America
Explore the issue of AI bias in cultural representation. Learn how AI models can perpetuate and amplify biases, especially for underrepresented cultur...
How Uber Is Using Motorcycles To Navigate Across LATAM
Explore Uber's growth into the LATAM mototaxi market, analyzing their effective strategies and obstacles faced in tailoring a global service to local ...
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