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Hilary DeCamp
Senior Vice President / Global Director - Marketing Science & Methods LRW - Lieberman Research Worldwide
As Senior Vice President and Global Director of LRW's Marketing Science and Methods department, Hilary runs LRW‚Aos advanced analytics function and personally specializes in market segmentation studies. In addition, she leverages her 20+years of experience to consult with a wide variety of clients on study and questionnaire design, sampling and weighting, online data quality management, cross-cultural comparability, and analysis in report writing. She holds a BA in Quantitative Psychology from UCLA and earned her Masters in Marketing Research at the University of Georgia.
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Research Technology (ResTech)
Are Smartphones in your Survey Sample Yet?
4 min read
The smartphone has changed the dynamic of online populations. Not only is it often the best way to reach many respondents, but there is a growing popu...
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