LRW, the "so what?" company. This deceptively simple question drives our every move. For each marketing research project, this question holds our team of research and business consultants accountable to deliver relevant results and actionable recommendations. LRW's value-add approach employs custom research to solve real business issues -- optimizing your company's marketing, advertising, product development, and custom loyalty strategies. LRW conducts research in over 80 countries around the world specializing in Tracking, Brand, Segmentation, Customer Satisfaction, and New Product Development Research.