Bharati Dixit

Bharati Dixit is a UX Research Lead within Global Experience Design team at HP. Bharati has 16 years of experience across research insights and design roles. She is a certified Design Thinker from MIT Sloan University with a background in marketing and economics. Based in Singapore currently, she joined HP Singapore Print Hardware Services team 2 years back. Currently, she is leading the S&O research efforts and has worked on Home/ SOHO portfolio as well. Prior to HP, she has worked on commercial and public sector projects globally. She has been a speaker at several conferences including IIEX APAC, Qual 360 APAC, ESOMAR Middle East, Merlien Europe and MRSI India. She has been recognized for several of her projects including work on Sensorial Branding, Network Planning Strategy, Emotion Design, HX and Policy Design recommendations.