Navigating Growth: Exploring AI, Industry Trends, and Beyond

Check out the full episode below! Enjoy the Exchange? Don't forget to tune in live every Friday at 12 pm EST on the Greenbook LinkedIn, Facebook, and Youtube Channel!

In episode 42 of The Exchange, Karen and Lenny kicked off by sharing their Memorial Day weekend plans and reflecting on the holiday's importance in honoring military service members. Lenny introduced a fundraiser aiming to raise $10,000 to produce and distribute the EQ Joy Card Game, supporting children's mental health.

They then examined Dynata's financial situation, discussing its growth potential and transformative opportunities. IBM's impact on the industry with its data product hub was also highlighted. The episode covered the PWC AI Jobs Barometer report, emphasizing AI's positive effects on job efficiency and productivity across various sectors.

The discussion included the anticipated release of GPT-5 and a new partnership between Next Intelligence and Microsoft Azure. They raised concerns about integrating user-generated content into ChatGPT, focusing on balancing opinion and fact in online communities. Recognizing the need to explore topics beyond AI, they highlighted the upcoming GRIT Insights Practice Report as a comprehensive industry resource.

Many thanks to our producer, Karley Dartouzos. 

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Transcript 

Karen Lynch:...overkill for people. I don't want people to feel like, you know, just overkill.

Lenny Murphy: And we are alive. And there's the...

Karen Lynch: Twice you've caught me right now.

Lenny Murphy: Well, for the audience, we're talking about there's so much content, there's so much stuff. And we're just talking about, you know, how we try and condense that as best we can to sit within our 30 minute window. It's been a mission creep, right? It was 20 originally. And now we're like, okay, it's 30. That's our way.

Karen Lynch: Yeah, forget it. And you know, it's true, right? And, and yeah, sorry about that. I'm gonna have to watch the clock today, Lenny, because I'm clearly not paying attention to the clock today. There's something going on in my brain.

Lenny Murphy: It's Friday for a long weekend, you know, I get it. So we'll, but we'll, uh, We'll keep an eye on that.

Karen Lynch: I was talking to two of our team members who are overseas, and I was explaining that Monday, most of us will not be working. And he said, how do you celebrate Memorial Day? And I was like, well, oddly, I think almost everybody in our country barbecues. It's like, that's pretty much, this is the start of the real barbecue season. And Ashley was on the call, and I said, Ashley, what will you be doing? She's like, yeah, barbecuing.

Lenny Murphy: I'll be barbecuing. My brother and his wife are coming through. We'll be going tomorrow to the butcher to get good stuff.

Karen Lynch: To get the stuff, I suggest. Apparently, honoring people who gave up their lives for us. You know, which we will mindfully think about all weekend and be grateful. And to those of you who lost people, you know, due to service, our hearts and, you know, and thoughts will be with those people that we have lost, but also they'll be barbecuing. So it seems to be this dichotomy of like super celebratory, really fun days off, and also a really serious holiday. Like, Absolutely.

Lenny Murphy: Thank them for their service, the ultimate sacrifice.

Karen Lynch: So yeah, so that's that. So happy Memorial Day weekend, everybody. And we hope you all have a really great weekend. And also, we do want to shout this out. Lenny, when you shared what Andrew Cannon and Debbie Schlesinger are up to with their fundraiser, I was like, well, that makes sense, because May has been Mental Health Awareness Month, so it's all a perfect time to be talking about this. For those of you who know them and know their Year of Joy initiative, saw them, they were at IAX North America last year. We've had them on the podcast, they've written for us. But Lenny, why don't you tell them about the fundraiser?

Lenny Murphy: Okay, but you're doing a great job. I know, but I'm talking a lot. Yeah, the Year of Joy. They're trying to raise $10,000 because they created a game called the EQ Joy Card Game, which I actually have one of these.

Karen Lynch: I was going to say, didn't Debbie send you one? I never got one.

Lenny Murphy: Debbie sent me one. I don't know exactly where it is right this minute. So they want to produce these and distribute it to schools, et cetera, et cetera. That's the goal. It costs money to produce it, so they're trying to raise $10,000. They'll distribute to their charity partners, including Bring Hope, Boys Town, Girls on the Run and Wings for Kids. So if you can, good cause. It's a really cool initiative just to help with mental health. As we all know, since 2020 particularly, you know, kids have really had some real hits on that front. It has been a challenge. So please donate. It's a great cause. We support them 100%. The link is there.

Karen Lynch: Yeah, perfect. Good, good, good, good. Well, I mean, you know, speaking of, let's segue, speaking of mental health, shall we talk about the mental health of the industry at the moment with the big news that came out this week? Because there's a lot of chatter and a lot of people can't make sense of what's going on with Daynada. And I feel somewhat of a responsibility to talk about it, even though we started talking about it last week. Let's continue the conversation, Lenny, and make sure that those who are listening who may have some angst about what happened, make sure that they understand the full picture of what happened.

Lenny Murphy: Sure. So I posted about it on LinkedIn from the standpoint of, first, let's be happy that such a major company in our space. And to be clear, from a volume standpoint, my calculation is that pretty close to half of all sample volume in the world flows through Dynada. Um, maybe not quite half at this point, but it's a huge chunk. I mean, they are a massive node, uh, within our network. Uh, you know, there was some financial engineering that was done a few years ago. Things don't always work out the way you plan. Um, uh, they were saddled with some significant debt, uh, obligations. They, uh, uh, and they entered into a prepackaged bankruptcy. Uh, they do have new owners who will also give them a new capital. For growth, it's a good thing, all told. So not, of course, a situation like this, if you're an investor, yeah, yeah, you know, you're getting kind of a cent on the dollar.

Karen Lynch: If you're if your staff unrest, right. So I think, you know, I think everybody will be empathetic and understanding to the people that work there who are feeling the uncertainty of what this means for them.

Lenny Murphy: Right. Yes, for the most part, out loud. Yeah, it should be business as usual. Yeah. Overall. Now, yeah, well, this can be used as an opportunity to kind of streamline the business in some ways. Yes. Of course, that will happen. But that's a transformation that every business in the industry is going through to some extent. It's much more visible for a company with the scale and reach size of Dynata. But that is, we are in disruptive, transformational times. Here's the fundamental thing to bear in mind. The oil, or data is the new oil, right? Companies that help facilitate the mining of that oil through individual relationships with consumers, like Dynata, their future will be bright. So the ingredients are there. Dave, They've done what needed to be done to get themselves in a better position. There's ups and downs and good sides and bad sides to that. We can certainly play armchair quarterbacks and think through some of the mistakes. That helps get them there, that's okay. That's part of the conversation.

Karen Lynch: It's also though, to me, there's something very, like I want to watch how they rebuild because there's something, it's like, you know, like if you tear something down and then rebuild, you're going to make structural improvements along the way, right? Absolutely. Analogies to literally the construction industry, right? We have a pavilion in our town that's on the beach that is having to rebuild a third time because when they rebuild it, certain things have gone awry, which I'm not going to get into. But the point is, this time, they're like, we have to start at the foundation and build it the right way. If we're going to be investing in this rebuilding, literally, We have to fix those mistakes that were always there that just kept coming back and causing problems. So they have to tear it all the way down.

Lenny Murphy: And I think that's what's happening here, right?

Karen Lynch: Let's watch to see what they do and the surprise they make. Because there are smart people leading this organization and smart, you know, financiers in the mix now, right? That is not going to let them make financial mistakes moving forward. They're going to be in a much more grounded place.

Lenny Murphy: Absolutely. Absolutely. Yeah. There's, there's a lot of folks who have different opinions about this, even, you know, if the idea on the financial aspects and that's kind of a, don't want to get into that, right. There are many lessons to be learned, good and bad. It's, they're fairly public about this. Fine. Extract from this, what lesson you think is appropriate. The fundamental truth for the industry though, is that, um, Uh, they went through a rough spot. They're coming out the other side. Uh, they're going to be in a good position and, uh, they will continue to be a major, uh, player in the evolution of our industry. And, uh, and that's a good thing.

Karen Lynch: Yeah. Yeah. So, um, so yeah, so, you know, we can continue the conversation in the thread on, on LinkedIn too, as Karley’s sharing the, the links to the, to, to donate a specific press release about it. Um, so thank you for sharing that Karley. I think this other news, like industry related news, is interesting. Lenny and I talk all the time about new product launches, especially those that might be coming to us from other companies that we don't necessarily think about. We're like, oh, that's interesting. So IBM launched a data product hub, data sharing solution aimed to streamline data sharing between internal data producers and consumers. And now I'm sitting here thinking, wait a minute, we just were talking about this with Walmart. We just were talking about this with Coca-Cola. Like these large companies are getting into a different game, right, by creeping a little bit into what we might have assigned a traditional market research role, but now they're doing some data sharing and some knowledge sharing. And that just should make us all go, Hmm, what does that mean?

Lenny Murphy: Yep, yep. If data is the new oil you need. You need explorers to find the wells, you need the wells, you need the pipelines, and then you need the refineries, and then you need the manufacturing of the refined products.

Karen Lynch: It is exactly- That was very well done, by the way. It was not rehearsed, friends. It was not rehearsed.

Lenny Murphy: I just think it's a great analogy for the world that we live in. IBM, obviously, wants to be the pipeline. They're not well. But they're how I would equate what they're doing. That's been needed. Obviously, I mean, I tried a few years ago, Veraglyph working with IBM, by the way. Yeah. So I know that they have had an interest in this concept for quite some time. The to connect data in order to create more value around that. So, you know, we'll you know, you never, you never get fired for going 5 EM, right, is the old, the old, the old saying. There's lots of other players out there that are pursuing different, different aspects of this. Snowflake's a big company that, you know, has kind of similar concepts. Our industry, and companies like Dynata, will play an integral role in that and part of that connective tissue. And that will all lead towards the synthesis of unlocking more value through AI and yada, yada, yada. It's part of the supply chain to do that. Which is why I used the oil example, right? So yeah, good stuff.

Karen Lynch: Yeah, good stuff. And also, you know, just to hover there for 30, 30 seconds, not even just the idea of, you know, everything that's happening during this time of great disruption. I went right to like, you know, IBM, and in my brain started to go to very long standing values and perceptions of that organization from you know, from growing up when IBM was the, you know, powerhouse and stuff. And I just started to think about brand tracking in general about, you know, who has a reputation and who has a solid kind of brand image in the world. And I started to think, yeah, yeah, that makes sense to me. I, you know, I have some implicit trust for an organization that I've always perceived as smart and tech forward, right? So, It's interesting to think about how the people that are showing up in this space are those with huge permission to do so.

Lenny Murphy: Absolutely. And we should point out, because it's also kind of the stodgy perspective, maybe, a little bit, with IBM.

Karen Lynch: And I'm a Mac girl. I get that, yeah.

Lenny Murphy: But Watson. Watson was years ago. And arguably, it was the first very visible AI Neural net driven if I recall correctly AI so they've been in this game for a long time. Yeah They may get kind of forgotten. I was to chat GPT and you know all that but yeah, I Yeah, you don't count out people like that. They are smart and they have been doing this for a long time.

Karen Lynch: Yeah, yeah, it's super cool. So before we start to get into all of the AI announcements. Here we go. Before we do that, I just, I found, again, when I say I found, it showed up in my newsfeed, it happened to get to me somehow or another in my inbox, this PWC AI jobs barometer. And, you know, one of the things that we know, Lenny and I know from paying attention to the industry is, and people that talk about chatter at our events and other industry events too, is, but what does this mean for our jobs, right? So AI is coming for our jobs. And they are still simmering with what does this mean for our jobs? Anyway, this PWC report, it's jobs barometer, does a really good job showing, you know, across sectors, it's not specific to the insights industry, it's across all, just showing what AI is doing right now to benefit staff and the productivity gains and the efficiency gains and how it's right now the potential to boost just overall, overall economic gains in terms of staffing and the need of course to continue to upskill. And anyway, it's just a really interesting look at jobs, very positive, very optimistic. And it should raise a lot of fears about what's going on, people might have to remake themselves, they might need to, you know, kind of lean in, where's the horse? But, you know, but but anyway, it's a pretty positive, optimistic report that I think is worth worth checking out if you are one of those people that has some career angst.

Lenny Murphy: Yeah, I think that's great. I think I saw a number, I don't know if maybe it was from that report, but could have been something else, that on average right now, folks are getting about a 38% efficiency gain. Yeah, I'm not sure of the measurement of that. I assume it has something to do with time, you know, to complete a task. Like, if I had 38% more time, I get a hell of a lot more done. So maybe that's the right way to frame that, right?

Karen Lynch: Yeah, and I think that if we look at the idea that how overworked people often are in our industry, how many hours they tend to work. You and I are not excluded from that. If we can be more efficient so that we actually gain back some of our humanity and some of our ability to think critically, I have noticed a shift in my ability to think since I'm relying on generative AI tools to help me with things that really are mindless actions, but I have to take them. I can think more clearly because I have some bandwidth. So I think that's probably what this report is alluding to is the more tasks we can give it to free up our brain to be brilliant, or however we want to think about it, that, to me, is only a gain for people. But we have to be able to master everyday usage in certain situations. It does also talk about, you know, fields where you know, AI is not really, you know, not really there right now. Healthcare fields in particular, things like that. Yoga instructors, for instance, you know, AI is not going to be deep in your head anytime soon.

Lenny Murphy: So it's just coming to a halt. Construction or, you know, any of those things. Yes. If you're really, really worried about the impact of AI, then probably, you know, become a plumber or electrician or, you know.

Karen Lynch: Definitely an electrician.

Lenny Murphy: Yes, I am waiting on a HVAC repairman to show up right now, you know Yes, in those great those skills in demand wonderful stuff. All right, let's uh, so I mean, you said you downloaded the chat.

Karen Lynch: Oh, yeah. You haven't done this yet. If you are a chat GPT web browser user and you are, you know, a subscriber, you now have the option to download the app. So it becomes on your, you know, on your desktop and you can just do an alt spacebar and it pulls up a bar like it is now seamlessly integrated into my desktop for my workday. It will. I can upload a file, right? Right. I mean, I don't even have to go to the browser. So it just streamlined a step for me in my usage, chat GPT specifically. Um, so anyway, so that's helpful for people who are not in the Microsoft ecosystem, which we are not. Um, I think you are. So, um, so anyway, so just, you know, if you're given the option, you know, play around with it because it's interesting.

Lenny Murphy: And get ready, you download that because here the buzz, the best estimate I saw was that probably by this time next year, although I suspect it's gonna be sooner than that, GPT-5. And we've talked about that, the buzz the last few weeks that, you know, that it may not fully be AGI, but it's pretty darn close. And that the analysis was It was really a really compelling, interesting analysis on this link, Karley. I think this is from Evry. This leap is every couple months, primarily because of building the computing power. Yeah, right. It's the implementation for the computing power and how that goes. And that goes to the next piece of Microsoft and Copilot, where they are the Copilot AI agents to act like virtual employees, automating tasks, enhancing productivity in the workplace within the Microsoft Office, the Office, sorry, the Windows operating system as well as within Office and other Microsoft applications being fully integrated and increasingly leveraging what's called edge computing, which is local. Hardware computing, not just cloud computing. So, and actually, I want to go on that for me, because I had a good debate with a friend over this week on kind of trying to find the analogy for this disruption. It's like, oh, it's the steam engine or the radio. It's like, no, because you had to go buy something new. Yeah, yeah. For that. Yeah. The disruption here is that it is based on existing ubiquitous, almost census-level penetration of existing technology and upgrading capabilities based on that. Now, there will be new hardware coming. That we'll all leverage to do those things. But that is the revolutionary and disruptive element of this. You don't have to go do something new.

Karen Lynch: It all comes right to you.

Lenny Murphy: It's just baked in. It's just baked in. So then it becomes an issue of adoption. That's a different conversation. But not capability penetration. It took years to get 5G. You know, or mobile or whatever, right? Those took a long time to penetrate. Into the population. That's not where we are now. It's only an adoption question. It is not a penetration question.

Karen Lynch: Yeah. Yeah. Super interesting times. Anyway, so, you know, yeah, we'll keep watching that 5.0 release because we're personally also very curious about it. And yeah, we'll be paying attention. We will let you know as you, I'm sure have realized by now, Lenny and I are tracking this.

Lenny Murphy: You guys should really, you should see the Slack channel we use all throughout the week of just sharing. And you think that we get long winded going through a lot in 30 minutes. Yeah, we have a lot to do. Yeah. Yeah.

Karen Lynch: But let's talk about some of these partnerships because this one, the, the, we're shifting into partnerships, friends, um, next intelligence, speaking of partner, they've been a partner of ours. They've, um, you know, in the inside space, they've, uh, been partners at events. We have somebody on the, you know, as a Futurist Honoree this year. You know, mover and shaker in the industry right now. They've partnered with Microsoft Azure. Yep, or enhanced open eye access focusing on conversational AI applications. So the first kind of Announcement that I've really seen about an insights organization, you know that I've seen in our you know ecosystem Partnering with open AI so I think that's noteworthy pay attention to that one.

Lenny Murphy: Yep, officially officially and well, there'll be more of that they'll be and should you get point out to the There's this big battle Google, you know, I'm at a you know, Amazon Yeah It's like IBM don't bet against Microsoft. Yeah, they are simply embedded in so many aspects of the business life for companies to make that decision to go ahead and partner with them because they're built into the infrastructure of the business. Doesn't mean that's the right answer for everybody, but certainly I think that we'll see more companies going down that route because it just makes sense in terms of seamless integration with existing business processes.

Karen Lynch: Yeah.

Lenny Murphy: Yeah. So hats off to our friends at Next Intelligence and Inca for that. Yeah.

Karen Lynch: Yeah. So now the Reddit partnership, this one's also really interesting because, um, so, another partnership that's kind of announced in the past, uh, past couple of days is OpenAI partnering with Reddit to integrate user generated content into ChatGPT. Now this, this has lent itself to all sorts of, um, issues in general because these online communities are great for opinion, not necessarily fact. So we have to really watch this and see how it influences the learning of these LLMs. But certainly the people in charge know that risk. We might be saying, but it's not that this is a risk they haven't thought about, and they probably have planning in place for it. If they have announced this partnership, then they are well aware of the things that people would want to know. Well, hold up a minute. How are we safeguarding what's put out there that's factual versus opinion? Because Reddit is an interesting place by design for anybody to be able to say anything.

Lenny Murphy: It is. Well, and it's, you know, there's some background here. That's it. So there's that issue, but then there's also Reddit, which was one of the first, uh, companies when this AI started to come out to put a moat around their content. So nope, you don't get access to, uh, uh, to our platform without paying for it. So just like the trend we're seeing around publishers. So, um, but that also brings up another interesting question, which I think is one near and dear to my heart. Who owns the data? Is it Reddit or is it the users? So I encourage any platform that has consumers engaged that you share with them, because without them, Reddit, you won't have anything to sell to open AI. I understand your business model is probably not based on that, but I would encourage everyone to start thinking that way. The example I've always used is if Facebook had given shares to every one of their members when they went public, then that was it and continued to, you know, for user growth, give a share in the company. So by profit sharing, what a different world we'd be in. And at some point, there's going to be GDPR that gets close to that. At some point, there's going to be some type of legislation. Um, uh, Andrew Yang talked about it in 20, uh, 2020. Right.

Karen Lynch:Yeah.

Lenny Murphy: That is going to force the platforms to share the wealth of the oil.

Karen Lynch: Well, the thing that's so interesting about Reddit in that regard is the anonymity, right? It's like, you're not, I mean, some people do join using their actual names, but other people are like, I like the fact that you don't have to disclose who you are. If you don't want to, you can just be, you know, some random, I can't even think of a, I can't even think of a word without sounding ridiculous right now because some of the, some of the names in Reddit are just, you know, so whimsical and bizarre because they suggest one for you. They're like, hey, why don't you be, you know, make, making one up like a typewriter unicorn. Okay. I'll be a typewriter unicorn, like whatever. Like they just throw random names at you. So I think that's why people have this inherent safety. And that's again, by design with Reddit. So it's interesting. How they would, I don't know how they're gonna wrangle all that they have to wrangle.

Lenny Murphy: Right, the balance there, yeah. And it's just, yeah, an interesting world. Biggest key takeaway of that is data's the new oil. It has value. People, you know, open AI is paying for access to that.

Karen Lynch: And there are deals happening, right? There are deals happening. Some might say, don't we have anything else to talk about, Lenny? Some might say, aren't we tired of talking about AI? Aren't there other issues? I don't know. Some people like Crispin Beal, maybe, might be saying, don't we have other things to talk about?

Lenny Murphy: Out.

Karen Lynch: Let's share this article from Crispin. He shared it with the Insights Association, an article talking with a bunch of industry leaders, kind of saying, hey, what else is on your mind, friends? And it covers things like data quality, it covers things like the need to hire properly and focus on talent, storytelling, lots of other methods, predictive analytics. So if you want a refreshing break from all of the AI information you have to take in, check out this article. Thanks, Crispin, for doing some of that work, because yes, we do want to talk about other things, too.

Lenny Murphy: Well, so let's use that as a segue and a plug. So Carly, you've got that. That GRIT graphic. Let's bring it up because there you go. The 2024 GRIT Insights Practice Report should be published on Tuesday. That's the current plan. I think we're all in good shape for that. And we talk about more than just AI. So most importantly, we talk about all of these things. Contextually consistently throughout the report. So the level of synthesis and doc connecting and, you know, and trying to really show where all these pieces fit together in terms of the fundamentals of how we do our jobs, right? Kind of the daily lives of researchers, the tools that we use, et cetera, et cetera. I am incredibly proud of this report. I think it is the best one that we have ever done. It's big But it's not big just because it's big it's big because There's just an amazing story to tell from multiple dynamic points of view, and that's represented here, and it should be available on Tuesday.

Karen Lynch: And I just want to say, you know, I shared a little bit of the executive, we of course had our GRIT forum, but I shared a little bit of the executive summary at North America, at our IIEX North America event, I'll do the same thing in Europe, but one of the things that I've thought a lot about that's captured in that executive summary is our companies, it's sort of like a, an esoteric question of our company spending the right amount of time working on the business versus in the business and doing their jobs versus thinking strategically. And it shows a breakdown of who's doing who's doing more of working on the business these days instead of just in the business. And I just encourage the people listening to really think about that because I believe that the people that are tuning into you and I each week are those people who are thinking about their business and thinking about where they need to go, not just their jobs, but their companies. And anyway, take a look at that in particular. That's one of my favorite things.

Lenny Murphy: Yep. If you were a participant, you'll get a link in an email. But if you were not, then we encourage you to go and download it. Again, sometime Tuesday, it should be available. And I'm sure we will talk more about it, and have other things to talk about from there. And then, I guess, finally. Hey, Europe, we gotta get to Europe. You did, and I love that you brought up...

Karen Lynch: Oh, oh, oh. So, do you see?

Lenny Murphy: I did, that was great. I did that for you, Lenny.

Karen Lynch: Okay, friends. So first of all, I have to give you context before I tell you what Lenny just said. So IIEX Europe is coming up in a couple weeks. Super excited. Heineken, you see in the middle of this, on this ad that Karley has shared, you know, Heineken's always on stage, right? It's in Amsterdam. Based headquarters. And if you haven't toured the Heineken facility when you're there, you just have to, because everybody in the Lynch family has Heineken bottles with their names on them. It's a super fun thing to do. But anyway, they're always on stage, and they're always bringing thought leadership. So in the spirit of, yes, please join us in Europe. There's a code, exchange30, that gets you a 30% discount on tickets. We hope to see you there. But also knowing that Lenny is, I'm looking forward to this summer's release of Deadpool and Wolverine, which I'm a Deadpool fan. I don't know anything about Wolverine because I'm not really in that universe, but I just really like... You don't know anything about Wolverine? You haven't watched the X-Men movies? No, but those of you who know me know I really do like Ryan Reynolds a lot. My sense of humor is just gets me every time. So anyway, so in the spirit of that, we shall share with you a link to the new Heineken Silver ad campaign because it's just plain fun featuring Ryan Reynolds and Hugh Jackman, who's playing Wolverine. So that intrigued me quite a bit, I will tell you that also. 

Lenny Murphy: Oh, he has always played Wolverine. I didn't know this. He has the record. Hugh Jackman has a record of the only actor to play the same character the most ever. So I think this is something like maybe his 20th appearance as Wolverine. Since 2000, since the first X-Men movie. He has always been Wolverine. He retired as Wolverine. Ryan Reynolds pulled him back. To play another variation of the character Wolverine in this movie. He did it for Ryan Reynolds, and I'm sure a buttload of money. I'm sure, I'm sure. So this weekend, watch the ad, buy yourself some Heineken, raise a glass to these fine actors, and we will most likely talk about this again, but saluting to you, Lenny, who has me pay attention to this just because. We should probably put a PSA out, though, that the Deadpool movies are rated R. And this is also, even though Disney owns the property now, that was Fox, and there's a whole other complicated story about that. This is a rated R movie. The language, the, well, mostly the language, I think. Yeah, probably. Yeah. The paws on your tail to our listeners who are not of age. Right. Which are your kids? Like, oh, that looks like fun. I am not, you know, my 13 year old son would love it. And I would hate that he would love it. So I'm not taking him to see it. Right? Because I don't want him to think, oh, I could just talk like this all the time. But anyway, it'll be a lot of fun. Anyway, leaving you that with fun for the weekend, friends, because, you know, because sometimes you just want to watch a fun, fun commercial. Absolutely. And what I'm sure will be just a fun, fun time with the movies when it hits. So, yeah. All right. I guess that's it. Thank you so much, everybody. Have a really good weekend. No matter if you're here in the US or if you're overseas, have a great weekend. Absolutely. Absolutely. So enjoy it. Karen, you enjoy it. Everybody take care. We'll talk next week. Bye. Bye. That's funny.

Links from the episode:

EQJOY - Every donation, no matter how small, counts, so please contribute 

Dynata's financial restructuring  

IBM's Data Product Hub 

PwC’s AI Jobs Barometer 

Microsoft Build conference insights

Microsoft and Copilot AI 

Microsoft and Nexxt Intelligence AI Partnership 

OpenAI and Reddit Partnership 

What ELSE Do Insights Leaders Consider the Most Impactful Emerging Trends? 

Heineken Silver's New Ad Campaign