Discover how the rise of predictable communication leads to people being mistaken for AI. Explore the role of AI in enhancing our creativity and human...
Discover the impact of AI Washing on business and society. Learn about responsible AI applications and the importance of human input in this insightfu...
Stay updated on GPT-5 and the partnership between Next Intelligence and Microsoft Azure. Join the co...
Discover how AI is impacting qualitative research in market studies, coding, and user persona development. Uncover the potential and challenges of AI ...
Discover how AI can revolutionize market research, boosting productivity, efficiency, and effectiveness for businesses. Unlock innovation and enhanced...
Explore the latest in market research and AI integration. Learn about AI's impact on creative indust...
Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...
Discover the importance of vigilance in the recruitment industry and learn how Paid For Your Say's curriculum serves as a reminder to stay cautious.
Customer Experience (CX)
From physical documents to intelligent, natural-language summaries: generative AI has brought Knowledge Management (KM) a long way since its humble be...
Editor’s Note: The following interview features a Greenbook Future List honoree, Israel Coleman. The Greenbook Future List recognizes leadership, prof...
Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every i...
There is no question the world needs to proceed with great caution. That so many knowledgeable AI practitioners are concerned is a red flag. When I th...
In my last article “In Today’s Hi-Tech World, What Does the Future of Research Look Like?” [Aug’22]; I started with my dream of having my very own JAR...
I wanted to share how I use ChatGPT (and Bard in Google). I find myself using it every day. I hope you find a few ideas here that are helpful…
As I’ve reached the biblical three score and ten years of age, I’ve gained increasing appreciation for the old saying that history doesn’t repeat itse...
To say ChatGPT has blown up in the last 8 months would be an understatement. It has not only sped up the pace of digital transformation; it has revolu...
Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...
Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ...
Editor’s Note: I wrote this article with the help of artificial intelligence (AI). I experimented with Bard, a large language model from Google AI, an...
With apologies to Lewis Carroll … “Beware the Chatterbot, my son! The jaws that bite, the claws that catch”. ChatGPT is currently being talked about a...