Archive: chatgpt

Creativity Is the Last Hope of Our Species: When “I’m Not a Robot” Doesn’t Cut It
The Prompt

Creativity Is the Last Hope of Our Species: When “I’m Not a Robot” Doesn’t Cut It

Discover how the rise of predictable communication leads to people being mistaken for AI. Explore the role of AI in enhancing our creativity and human...

Ben Jenkins

Ben Jenkins

Co-Founder at Sympler

Stop AI Washing: Using AI as an Ingredient to Deliver Measurable Business Outcomes
The Prompt

Stop AI Washing: Using AI as an Ingredient to Deliver Measurable Business Outcomes

Discover the impact of AI Washing on business and society. Learn about responsible AI applications and the importance of human input in this insightfu...

Billee Howard

Billee Howard

CEO and Founder at Brandthro

Navigating Growth: Exploring AI, Industry Trends, and Beyond
The Prompt

Navigating Growth: Exploring AI, Industry Trends, and Beyond

Stay updated on GPT-5 and the partnership between Next Intelligence and Microsoft Azure. Join the co...

Exploring the Intersection of AI and Qualitative Research: A Comprehensive Overview
The Prompt

Exploring the Intersection of AI and Qualitative Research: A Comprehensive Overview

Discover how AI is impacting qualitative research in market studies, coding, and user persona development. Uncover the potential and challenges of AI ...

San Kim

San Kim

Co-founder at ora.so

The AI-Powered Market Research Tools Giving Businesses a Competitive Edge
Focus on APAC

The AI-Powered Market Research Tools Giving Businesses a Competitive Edge

Discover how AI can revolutionize market research, boosting productivity, efficiency, and effectiveness for businesses. Unlock innovation and enhanced...

Martin  Filz

Martin Filz

CEO at Pureprofile

Exploring AI in Market Research and Creative Industries
The Prompt

Exploring AI in Market Research and Creative Industries

Explore the latest in market research and AI integration. Learn about AI's impact on creative indust...

The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data
Data Science

The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data

Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Unveiling the Market Research Game-Changer: The Disturbing Tactics of "Paid For Your Say"
Research Methodologies

Unveiling the Market Research Game-Changer: The Disturbing Tactics of "Paid For Your Say"

Discover the importance of vigilance in the recruitment industry and learn how Paid For Your Say's curriculum serves as a reminder to stay cautious.

Catherine Hill

Catherine Hill

Founder & Master Moderator at Advanced Insights

Navigating the New World of Research: A Conversation with Publix Super Markets' Lorin Drake
Greenbook null

Greenbook

Editorial Team at Greenbook

Generative AI Ushers in a New Era for Insights: Knowledge Management 3.0
The Prompt

Generative AI Ushers in a New Era for Insights: Knowledge Management 3.0

From physical documents to intelligent, natural-language summaries: generative AI has brought Knowledge Management (KM) a long way since its humble be...

Thor Olof Philogène

Thor Olof Philogène

CEO & Founder at Stravito

Greenbook Future List Spotlight: Israel Coleman
Future List Honorees

Greenbook Future List Spotlight: Israel Coleman

Editor’s Note: The following interview features a Greenbook Future List honoree, Israel Coleman. The Greenbook Future List recognizes leadership, prof...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Embracing the Future of Market Research without Losing Sight of the Fundamentals
Research Technology (ResTech)

Embracing the Future of Market Research without Losing Sight of the Fundamentals

Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every i...

Michael Howard

Michael Howard

Head of Marketing at Infotools

The Promise of AI for Market Research & Insights
The Prompt

The Promise of AI for Market Research & Insights

There is no question the world needs to proceed with great caution. That so many knowledgeable AI practitioners are concerned is a red flag. When I th...

Simon Edwards

Simon Edwards

President at The Research Society Australia

Gen AI: New Kid on the Block!
Focus on APAC

Gen AI: New Kid on the Block!

In my last article “In Today’s Hi-Tech World, What Does the Future of Research Look Like?” [Aug’22]; I started with my dream of having my very own JAR...

Hemali Pandya

Hemali Pandya

Head of Evaluation Intelligence, SAPMENA at L'Oréal Research & Innovation, SAPMENA

A Day in the Life of ChatGPT and Me
The Prompt

A Day in the Life of ChatGPT and Me

I wanted to share how I use ChatGPT (and Bard in Google). I find myself using it every day.  I hope you find a few ideas here that are helpful…

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Teaching Chimps To “Speak”: Some Lessons for AI in Market Research
The Prompt

Teaching Chimps To “Speak”: Some Lessons for AI in Market Research

As I’ve reached the biblical three score and ten years of age, I’ve gained increasing appreciation for the old saying that history doesn’t repeat itse...

Larry Friedman

Larry Friedman

ChatGPT: Public vs. Private—where do we go from here?
The Prompt

ChatGPT: Public vs. Private—where do we go from here?

To say ChatGPT has blown up in the last 8 months would be an understatement. It has not only sped up the pace of digital transformation; it has revolu...

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

How to Employ Generative AI Deliberately, for Better B2B Research Results
The Prompt

How to Employ Generative AI Deliberately, for Better B2B Research Results

Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...

Sascha Eder

Sascha Eder

CEO & Co-Founder at NewtonX

Why AI Will Kill the Researcher and How to Ensure Your Survival
Research Technology (ResTech)

Why AI Will Kill the Researcher and How to Ensure Your Survival

Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ...

Stephen Phillips

Stephen Phillips

Introducing The Prompt: GreenBook’s Expert Channel for AI in Insights
The Prompt

Introducing The Prompt: GreenBook’s Expert Channel for AI in Insights

Editor’s Note: I wrote this article with the help of artificial intelligence (AI). I experimented with Bard, a large language model from Google AI, an...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

ChatGPT: The Existential Threat That’s Good News for the Insight Sector
The Prompt

ChatGPT: The Existential Threat That’s Good News for the Insight Sector

With apologies to Lewis Carroll … “Beware the Chatterbot, my son! The jaws that bite, the claws that catch”. ChatGPT is currently being talked about a...

Dr. Ali

Dr. Ali

Cognitive Scientist at Gorilla in the Room