AI and the Future: How Insights, Innovation, and Ethics Collide

Check out the full episode below! Enjoy the Exchange? Don't forget to tune in live every Friday at 12 pm EST on the Greenbook LinkedIn and Youtube Channel!

In Episode 53, we dove into the fast-paced world of AI and its major impact on creativity, business, and entrepreneurship. We talked about how AI is transforming business solutions, from spurring new competitors to platforms like TikTok to streamlining everyday tasks and enhancing market research. While AI is driving innovation and efficiency, our speakers stressed that human creativity and ethical considerations around privacy and data security remain crucial.

We also featured a report from Zappi and AMA, which explored how AI is being adopted and the critical role that Insights professionals play in its integration. The report highlights the growing use of AI in managing consumer data and workplace tasks, underlining the need for AI fluency among knowledge workers and how AI is reshaping business models.

Many thanks to our producer, Karley Dartouzos. 

Use code EXCHANGE30 to get a 30% discount on your general admission IIEX tickets!

IIEX LATAM
IIEX.AI

Take the GRIT Business and Innovation Survey 

Download the 2024 GRIT Insights Practice Report now and stay ahead of the curve! 

Stay Ahead of the Curve! Subscribe to The Exchange Newsletter on LinkedIn Today! 

Transcript 

Karen Lynch: And we are live. And we are live.

Lenny Murphy: We were just going through a vocabulary lesson.

Karen Lynch: Practice, really, because this was a standardized test word years ago. Anyway, the word of the day is ebullient.

Lenny Murphy: Ebullient. Karen is ebullient.

Karen Lynch: So to those of you who are listening, go ahead. Try to figure out a way to work ebullient into a comment on the thread. There we go. All of that energy. So anyway, hi, everybody.

Lenny Murphy: And apologies for last week. It's totally on me. Karen was on a well-deserved vacation. I was supposed to host with our good friend Will Leach, unfortunately had a personal issue pop up that prevented me from being here. And Sorry, I know you're all heartbroken that we missed a week, but now we're back.

Karen Lynch:  And I will say, I was so unplugged. I don't often unplug, but I was so unplugged last week that it wasn't even on my radar to check in. That's how unplugged I was. So I'm grateful to Green Book for letting me do that. It's just so nice to have a company that supports that level of tech detox when you need it. 

Lenny Murphy: So, um, yes, yes. And, and shout out to green book as well on the team of, you know, when, when personal stuff pops up, that becomes priority family first is a, is a mantra. And, uh, we live by that. So, um, so anyway, but here we are anyway, but here we are.

Karen Lynch: So, we have a lot to cover things that probably came up, um, you know, two weeks ago might not even be on our radar right now because that feels like old news if it was a week ago. We've also had, there's just so much going on. So, you know, it is your full disclosure for a little bit of our process. You know, Lenny and I, we share stuff all week long and then we try to figure out what the storyline is and guess what the topic of the day is Lenny.

Lenny Murphy: I don't know. Could it be AI?

Karen Lynch: Um, And I just think it could be AI, and it is definitely AI. But here's the deal. All of the other things that were popping up, and we have some really interesting insights industry developments to share and different types of product launches and all that. But Lenny, you came across this article about former Google CEO Eric Schmidt discussing the rapid change that we've been in with AI to date. And at first I was like, I'll save that one for later. But when I read it, I was like, this might be the most important thing to talk about because it's, he's basically saying in this that the speed of change that we've had, that we have noticed is like nothing.

Lenny Murphy: Right. You ain't seen nothing yet.

Karen Lynch: And in my head, I can't comprehend what that means. You know, I can't even fathom, what does that mean if we ain't seen nothing yet? Because we've already seen so much in a year, like the chaos and the onslaught of new tech. So anyway, what was your takeaway from that article? And then we'll just hover here for a hot second.

Lenny Murphy: So it was really, you know, there's still advance, advancing, advancements happening in, in the core technologies, right? But now we're at a place of integration and business use cases. And that was my real takeaway of like, look, we've created all this cool stuff and thrown it all against the wall, and it's still developing. But now we're at a place of OK, let's deploy these tools in new ways to create value and create businesses. And kind of like the, maybe the early days of mobile with mobile apps, and we're seeing, you know, 101 apps a day coming out, and all that was really cool. Now we're gonna see a whole lot more and the ability for like literally a single person to develop a full-fledged solution And launch that and manage it and deploy it Literally one person without necessarily a team managing the entire thing by AI and that type of explosive creativity and innovation and entrepreneurship, that's what really stood out, right? And I think we're seeing it already.

Karen Lynch: Yeah. What a time to be like somebody with that developer prowess, right? Another vocab word, right? Let's just keep upping our vocabulary today. But really, some of the things in this article, which is almost like one part biographical, Could AI help build a competitor to beat TikTok in just a few minutes? Could a dating app match people based on their Netflix viewing or Spotify playlist in minutes? So right now we've gotten to a point where these LLMs, we could just give it an idea and it will do the work for us to build it. Like it is mind blowing. So if we think about research applications for that, the sky's the limit, right? If we trust the LLMs enough, could we ask it to do some sort of integration of tasks? Could you find me consumers? Could you just find me, you know, find me a list of consumers who meet these criteria and see what it gives you back? You know, I don't know. It just is Like I'm limited by my ability to think through the possibilities.

Lenny Murphy: Yeah. And I think, you know, an important thing to point out here is that not that is the process efficiency. Right. And particularly from a developer standpoint, human creativity is still necessary to think of the idea. Right. And kind of and certainly know how to run a business, implement the business. But just a lot of the grunt work that can be done utilizing these tools because they're at that point now or soon will be. It's pretty amazing and exciting. It's, as you said, in the research space, and that's what we'll touch on in a minute as well. Some of that enthusiasm around these tools are transformative from a process efficiency standpoint. They just are, and they're only going to get more so, and that's what Eric Schmidt was saying.

Karen Lynch: Yeah. And, you know, two weeks ago we talked about that. We saw in product hunt that I dot me dot bot, right. Which was the, do you remember that? And I was like, we're going to get off this call and I'm going to download it and I'm going to see what it's all about. And so I wrote it, download it. I have the app and I, I, it asks me to give it a couple of little nuggets of information about what's on your mind or what do you have going on today? Or like, I forget what the question even is because I did it for about three days. And started to get really nervous, because it kind of probes at, like, how are you feeling about that? And I'm like, I don't know that I want to be this vulnerable with an app. Like, I started to get in this very strange place with it, where I was like, I like this. And if I had a human personal assistant, I might share all those things, right? I like to share things. I'm not usually buttoned up. But the fact that I was giving it to a platform freaked me out. I haven't been freaked out about much in this space, as you know. This freaked me out because, you know, I get to vacation and it asks me to, you know, check in or whatever, what's on your mind? And I'm like, do I want to tell it that I'm worried about my son driving up from, you know, from Baltimore to Cape Cod and how much traffic he's going to hit? Like, do I want to give it that much information about my thought process. Anyway, so that's, that, that was my first official, this multi-agent concept freaked me out a bit. Um, and then I didn't go back. I, it's still there and I keep looking at it and I'm like, wow, I'm freaked out. So, anyway, so I don't know how we will, or if an early adopter has these nervous issues, I don't know how we will get past that. Uh, it's all about security and privacy and, and also the speed of change just being overwhelming.

Lenny Murphy: Right. So yes, those are the big questions. And I think, you know, there's going to be different generations. I think, you know, you and I probably have a different perspective on that than, let's say, our kids or maybe not. I don't know. But those are the big unanswered questions. So even at that point, I think, is it really that different between Facebook? Yeah which knows so much about us, it's just not prompting continually about these things.

Karen Lynch: Right. Exactly. Exactly. It's not asking you for follow-up. It's not asking you, tell me more.

Lenny Murphy: But maybe they will. Maybe that's coming.

Karen Lynch: Yeah. Yeah. Because I don't know what I want to do, like, if, anyway, because I think Facebook's question is what's on your mind, which I think we're used to. But then the next thing in this me bot is, It also gives you some feedback back at you. Like it says, it seems to me like blah, blah, blah. Maybe you want to listen to this podcast or read this article. And I'm like, Hey, thanks. Like, I don't know what I want curating for me and giving me advice. It was a very strange interaction. I mean, really good technology, really a little bit crazy. So anyway.

Lenny Murphy: Yeah. So, maybe we're not quite there yet where we're going to have, you know, bots answering surveys, um, yet, but that was the experiment, right?

Karen Lynch: That's why you want to check it out. Yeah. So good timing for Zappy to release this report with the AMA, right? So Zappy in collaboration with the AMA released a report detailing, you know, some, some learning around insights in general and the adoption of AI. Within the Insights function all as a part of it. And I liked that statistics about Insights professionals are more likely than marketers to spearhead AI initiatives with over 35% of Insights professionals strongly agreeing on the critical importance of using AI. So I liked that. I just liked thinking that Insights professionals are leading the charge.

Lenny Murphy: Yeah, yeah. And I think that data, that roughly aligns what we've seen in GRIT on, you know, comparably similar questions, about a third. The, and then the 57% believe it's vital the majority, to employ AI tools to harness consumer data effectively. I think that's roughly aligned with Grit, when we look at the, we have a series of questions in Grit about personal use versus organizational use and attitudes. And I think it's very similar. So, yes, because of process efficiencies. Cheaper, faster, better.

Karen Lynch: Exactly. And people have been overwhelmed with the amount of data that they have to either comb through or look through. And all of a sudden now, they're like, not all of a sudden, all of a sudden, you know, for the last year, it's been, you know, making its case that you have an aid to help you with all of that data. And here we are. And it's like, all right, we have an aid, you know, people I think are, are leaning into the fact that it is a help for them, not something to be afraid of right now, at this point.

Lenny Murphy: Yep. Yeah. So check out the report. It was really, uh, really well done. Uh, it was happy and AMA and it's both marketers and market researchers, I believe, uh, is the, um, so yeah, good, uh, good stuff from our friends is zappy. Uh, you found the Microsoft work trend index, didn't you?

Karen Lynch: Yeah. And what was interesting about this one is just how much. We've talked before about knowledge workers. So in this next report that Karley is sharing, you know, it talks about broader implications of AI in the workplace. And it's not the first time, I'm trying to think of where, not the first time we've seen, you know, kind of knowledge workers using AI, but this was 75% of knowledge workers are using AI at work today. That seemed significant to me. That seemed like...deal, because I'm sure we talked about this, maybe it was six months ago, there was a study and it was still down, maybe at 25%, or something. So big jump in the last six months, you know, getting to usage.

Lenny Murphy: Look, I signed up for perplexity this week. Um, yeah, so LinkedIn premium users get a free one year subscription and perplexity premium. Um, uh, and I've been using, uh, for our long term listeners. No, I've been a Luddite to an extent.

Karen Lynch: And you know, Lenny, Lenny read the dictionary before he got on today. Yeah.

Lenny Murphy: Excuse me, but I love it.

Karen Lynch: Okay.

Lenny Murphy: We will be assimilated, right? I am the Borg, Lenny. Because you can't argue the efficiencies. For me, that's been my gradual adoption, it is just so much more efficient to utilize these tools to do these specific tasks. I think that's what we're seeing here with knowledge workers. I thought it was really interesting. For employees, AI raises the bar and breaks the career ceiling. Leaders are looking for non-technical talent with AI aptitude. And we've talked about that from the beginning, the ability to ask good questions, to frame a business issue or challenge and ask a good question. That becomes a critical skill set in this era. To describe something, when we look at the visual, you know, the text to video and all of that, is the ability to describe things in depth. That's a different skill set. So I thought that was really interesting.

Karen Lynch: But even that, and this is tied into the other finding that I think I had pulled out about these power users, the rise of the power users that are reshaping their workday and reaping the benefits. You know, if I'm a business owner, I want to know that my team is being efficient, but also that they are better able to manage their own time, like the time management skills, the ability to cover some, like to know when to discern this I have to do myself, this I need AI help for, or this I could benefit from AI help for. I think that little, it's not even little, that soft skill of discerning what's AI appropriate and what's not, I think that's gonna be incredibly helpful. And I certainly, if I'm not hiring a developer to create something new for my business, I might be, you know, looking for people who understand exactly where we are at this time with our AI adoption and be like, I need to know that you are using all the tools available to you because we will not stay competitive and ahead of that curve if we are not, you know, not not benefiting, you know, if, if research takes you a really long time as a supplier and AI is streamlining the process for your competitors, you are going to lose because the benefit of a shorter research life cycle will be something clients won't be able to resist. You know, it's, it's a hundred percent. You have to, you have to recognize what's going to happen in the playing field.

Lenny Murphy: Well, I think there's still, there's going to be a, a, a role for the non AI driven, very high end strategic consultancy type of stuff. So, right.

Karen Lynch: And, and let you know, less, to me, a lot of that time is, you know, when those types of projects used to come my way, or I'd be a part of a larger research initiative from a equal side. The timeline was always a little bit loosey-goosey. They were always like, we just want it done right. We're less concerned about that. We want it done right. I'm talking about the, we need to get this communication out there in six weeks. You need to get this done. I think it's going to be based on the objective.

Lenny Murphy: Yes, 100%, right? And the vast majority of kinds of meat and potatoes, you know, general workflow things, that's going to fall in that bucket, right? It's going to be around speed and cost and quality, as it always is. With speed and cost, those being all three, right? The more strategic stuff that can jostle a little bit, right? Qualities first, speed may come down at the bottom. Yeah, so really really interesting, great report and this is, you know, Microsoft Looking at what they're doing internally as well as I think it was a survey as well that they did externally as well. So yeah good stuff Yeah Do we want to, well, and a good, good point. So you tried the Dropbox Reclaim. You want to talk about that?

Karen Lynch: Let me tell you, it's the tip of the iceberg. So Dropbox acquired AI scheduling tool Reclaim. That's on my mind because so much of what we have to do with researchers share large files, right? Like, I mean, you know, I think, I feel like fast transfer was all the rage or Dropbox, or how do we get clients, how do we get stuff from our clients if it's in their proprietary system? You know, how do we download and share and blah, blah, blah. So Dropbox is, you know, obviously one of the players in that file sharing space. So I thought a couple of things, I thought it was interesting that they are the ones that, that, you know, acquired an AI scheduling tool because, and this, there's a few things down the pike in what I wanna talk about today or what we're gonna talk about today, which is like stepping slightly adjacent to your industry with something you're acquiring or something that you're doing, like the possibilities. Anyway, this reclaim is really interesting. So for knowledge workers that are tied to their calendar and are looking for time, I just experimented with this, the ability to have it block off time look at my calendar and say, hey, here's a you want to work in strategic planning, here's a chunk of time when you can work in looks like once a month, you can do strategic planning looks like once a week, you could work on, you know, employee reviews, like, you know, it was just a very interesting way for it to look at my calendar and then decide what see for a long period of time where I have chunks of time. That makes perfect sense to me, actually, for my own time management as a manager in particular. And I find it interesting that they are in that game. It integrated with Google Calendar very easily. But all right, Dropbox, I see what you're doing. And I think we're going to see more of that, Lenny. I think we're going to see more. I think I'll jump ahead because there was one that you had found that was civic science. And this was going back a ways. But civic science introduced an AI tool for publishers. And it was all about like, so here I'm thinking, wait a minute, but they're a research company, right? Civic Science is a research company. And the tool is to transform, quickly transform poll results into something publishable. And I was like, hold up, that's so interesting. And that's what I think is interesting. Looking at these companies that are making moves into adjacent fields, again, creativity, ingenuity, like, what do you attribute all that to?

Lenny Murphy: Yeah, I mean, well, there's just the business opportunity, of course, right? You want to create stickiness on your product and expand use cases and usability. Salesforce, right? Microsoft Office, you look at these, you know, these kind of leaders, they that's, that's what they've done. They become integrated into professionals' lives across so many dimensions that you literally can't imagine life without them. They just do so many things. These are the new competitors. They're doing that. Now, civic science is not going to challenge Microsoft, I don't mean that. But finding new use cases for their core product, which is data. They collect millions of responses every day on all types of topics. So to find new use cases, it unlocks more revenue streams, makes them more sticky. Of course, same thing with Dropbox, it would become a productivity tool, right? Enhance your productivity. All of those things, it goes back to what Eric Schmidt was talking about, right? I think that's the interesting part is these ideas can be executed much more efficiently now and piloted and tested in real time. Nearly the level of risk. I mean, two years ago, just like that, you've invested hundreds of hours, if not thousands of developers time, hundreds of thousands, if not millions of dollars in development costs, blah, blah, blah. These are like live A-B tests for products now. That's pretty darn interesting.

Karen Lynch: Yeah, I know. It's really good stuff. Let's talk about, you want to, can we jump down to some of these other, you know, like insight-specific things, or do you want to, you want to say?

Lenny Murphy: I want to touch on that benchmark.

Karen Lynch: Yeah, yeah, yeah, please, go right ahead, because I didn't get to take this one in fully.

Lenny Murphy: Well, because it touched on what we were just talking about, right? So, the GTM benchmarks and software revenue. Yeah, this big private equity investor group understands how SAS solutions are where they are. And what jumped out at that, that, you know, we were just talking about that, you know, software companies make their money off licensing, fundamentally, that's how it works. And the measure that you look at for valuation is, is, you know, AR, annual recurring revenue and users and all those things. And we're just in an era where that is changing because there's so many new companies entering because the barrier to entry has been lowered. And there's so many existing companies that are trying to stay ahead and adapt and shift. So it's just really interesting if you're an entrepreneur, particularly an early stage CEO or a CEO of a SaaS company, take a look at this to kind of understand here's what's happening across the board. Often we get stuck just thinking, Oh, what about the research space? And there may be some peculiar things that impact research, but overall, the trends that we are identifying are playing out across the board at a macro level and impacting us as well. So I thought that was really, really interesting. And as a detail to that, and then we can dive into other stuff, the Insight Association shared that the C5I discusses explainability and interoperability in generative AI. That's another thing that goes back to what Eric Schmidt brought about. Right now we have ChatGPT, and we have Claude, and we have Mistrial, and we have all these different solutions. But just like Apple and Windows and interoperability with different applications and tools, we're moving there too. That's going to increasingly be what we will see where these tools are really kind of being. They have to work together, just as our current technology works together. And that's going to be a big part of what we see, as things progress from here as well, we're kind of mixing and matching, you know, elements of these different solutions, to create within like, it's, it's really interesting, right?

Karen Lynch: Because it's not just different functions within one industry, but it could be different functions or different functions with adjacent industries. It's just, Interesting time. And it's all, um, anyway.

Lenny Murphy: Yeah.

Karen Lynch: Yeah. Well, we're going to get more and more of this, right? From going back to the article that we led with, we're going to get more and more of this, this, these interesting pairings.

Lenny Murphy: Yes. And even if you're a service based organization, let's say from an individual moderator up to, you know, a large leading tech company, uh, in the insight space. Yeah. All of these things affect you, period. So to some degree, and as time goes on, that degree will increase overall. So you may be, if you're an individual moderator, for instance, you may think, ah, I'm fine with the tools that I use today, and you may be. That doesn't mean it's going to be that way six months from now. Because of the force of competitive pressure change, and let's be clear, All the technology platforms that we use that are fundamental to us are moving in these directions. Whether we want to or not, these things are going to be introduced and they're going to change how even the tools that we use every day function. So, yeah, you will be assimilated, guys. We're all gonna be on board.

Karen Lynch: Yeah. Yeah. So Karley, just step away. That C5I report, it was, it's above the heading on the brief that says, you know, Other News. So it's, it's that last little dangler before it. Lenny, we have so many things that we can touch on here in the last however many minutes. So you know, some, some good product launches, some good, you know, you know, features that are launched. I don't know about heat maps, but I love seeing the, you know, when people get seed funding, 4 million in seed funding for a company called heat map and New York City based provider of analytic tools for e-commerce websites. So to expand its capabilities, you know, I don't know what they're doing. That's, that's specially unique or worthy of funding, but check it out if that's the space you're in, right?

Lenny Murphy: Absolutely. As one example, it looks like it's web analytics for e-commerce. Where eyes are drawn, I got a usability vibe off of it, but I wasn't totally clear, but there we go. We use heat maps and research every day. Taking those technologies, those approaches in adjacent categories work the other way too. I thought that was neat. Cint continues their transformation with the launch of their study creator. The streamlines process of launching brand lift studies The so cheap and fast, you know efficient effective So thought that was really interesting, you know our friends at you boonoo Launched a new emoji base feedback tool. So the brothers Barry continue to do cool stuff I'm a big fan of. I just think that it's fun to utilize that as a way to give feedback. I use emojis all the time.

Karen Lynch: Oh my gosh, have you noticed, sidebar, have you noticed even in our Slack channel, I think our dev team has been adding new emojis. If you go all the way to the bottom, I'm like, every now and then I'm like, go dev team. Like there's emojis all the time.

Lenny Murphy: My son likes to send messages just all in emojis. It's like a game, right? What am I trying to say here? So it is kind of fun. So a new tool like that We talked about civic science and that was interesting.

Karen Lynch: Yeah , those things are cool, right? So I think this was just just shared today if so has made public a takeover of Infos holding which is a German company and I mean really I think it's gonna be like world, you know Not world domination, but definitely Germany domination between putting these two players together and I guess Germany was a strategic market for growth for Ipsos. So kudos to them.

Lenny Murphy: Um, they always had GFK that owned that market. Right. And GFK is, you know, in this position very differently now.

Karen Lynch: So I have to watch for the, uh, for, uh, uh, I dunno, I think if whether Dana's going to succeed again this year, but have to kind of see what's on their, what's on their agenda, if they're going to be talking about it there as partners. So, um, Anyway, cool, cool thing to see. And then this last one was also I just saw this today. And I'm like, oh, Lenny's friends at YouGov.

Lenny Murphy: I like that. I don't know, Graham.

Karen Lynch: I love the title, too.

Lenny Murphy: I do. I do. So former YouGov head of research innovation, Graham Ford, has launched Punk MRX. It's so fun.

Karen Lynch: So first of all, we know, you know, we had just talked about YouGov with the, with the Yabel, you know, kind of collaboration that they solidified. So I think that's interesting. And I think it's like, he clearly is like, I'm doing my own thing now. So he's like, I'm not a part of that. So here I go, punk MRX.

Lenny Murphy: Well, as a former, you know, in my youth, did you guys, I had a mohawk. Did you guys? I don't think I've ever shared that publicly. I did. Anyway, we're not going to go into it. So I do identify with the punk ethos very much. And still to this day, we'll, you know, anyway. Point is- That's not my thing.

Karen Lynch: We would have been, we would have, if we were in the same high school, so to speak, and you were that, you would have looked at me with my kind of, you know, leaning into Madonna-ness because I was a- I mean, I hung out mostly with a lot of like rockers, you know, people who really just loved rock and roll. But the punk, the people that loved punk, they were just not, not really raged.

Lenny Murphy: Leather jacket, combat boots, mohawk. I was the full, I was the full nine yards. But the point is that ethos of, of break, you know, break things, right? So deconstruct and, and take, and be creative. I mean, that was really kind of the punk ethos. And I just, I love that, for an innovation consultancy, on innovative research methods. Hats off to you, Graham. I just think that's a really cool thing to do. Shout out to Adrian, oh my gosh, I'm going to get your last name wrong, Swinscoe. Anyway, I met him at Qualtrics this year. He's over in the UK and he has a punk CX company. There you go. And I remembered when he said that I was like, oh something doesn't fit in my head because again like I Anyway, so I so I'm wondering if there are similarities there, but it's that whole idea, right? Maybe I don't know if our buddy Matt Valley is the host of the rock and roll research podcast and also the drummer in a punk metal band. Matt and I bonded over our love of social distortion many years ago. A common thread for these. I know. So Matt, you should reach out to Graham. I think that there we go. Let's form our own little scene. Right. And Graham should reach out to Adrian. Right. And you should all connect and say, you know, what's our secret? What's our secret weapon here with this genre that we love? Absolutely. You got Mark Earls. Mark Earls. He is in a ska band. So, you know, yes, just have our own little interesting thing. And I think that's probably a good sign that we are done for the day. Yeah, we've devolved to that or that Karley started to put up some other things. She's like, she's like, I wrap it up.

Karen Lynch: Okay, so we, Karley just shared in the chat on LinkedIn, the discount ticket to 30% off for general admission for IIX tickets. We have two important IIX events that are still in the works and on the horizon. We have LATAM coming up in September. Super excited for that, that's in Miami. I'm excited as the people that I know that are starting to flow in, it's nice to see. And then our AI event, which is virtual, which is happening in October, and I'm very close to all of that content, less so for the LATAM content, because Rafa, our, you know, LATAM counterpart is doing most of that curation. But I certainly am super close to the AI content and really excited about that. So two great events in the next two months. So Jim Collison, M.D.: : Yep, absolutely. SurveyRegister. And yeah, shout out to Rafa Estades from Chile, the great, fantastic guy. So he's, it's worth going to LATAM just to meet Rafa. Just to meet him. So yeah, I know. And I think we've solidified who on our team is going. I will not be there. Natalie Push, my counterpart, will be there. And of course, our events team, and I think somebody from our sales team is going. So yeah, I mean, you know, it's, I'm disappointed, actually, that I won't be in Miami. So You know, it seems like a good time to go and you know how I feel about the beach. So yeah, we've had enough beach. I don't want, I don't want to hear, I have no, you've had enough beach. I know you've spent like three weeks on the beach this year. So I know it's true. It's true. But, um, maybe not quite three, but between Thailand and Florida and Cape Cod, you definitely know where my, where my heart is on vacation. So absolutely. All right. Anything else? I think that's our show friends. We will see you next week. Um, same time, same place. Uh, but yeah, have a great weekend and we'll take, we'll, uh, yeah, we'll take your, take your input and we'll figure out what next week's show is going to be about.

Lenny Murphy: Yep. Everybody be well, take care. Bye bye.

Links from the episode:

Eric Schmidt’s AI prophecy 

Me.bot 

Zappi and AMA Report on Insights and AI 

Microsoft Explores AI at Work 

Dropbox Acquires AI Scheduling Tool Reclaim.ai 

CivicScience Introduces Free AI Tool for Publishers 

2024 GTM Benchmarks in Software Revenue 

C5i Discusses Explainability and Interoperability in Generative AI 

Heatmap Closes $4M Seed Funding 

Cint Launches Study Creator 

Jibunu’s Emoji-Based Feedback Tool 

Ipsos Public Takeover of Infas 

Launch of PunkMRX Consultancy