data security
Quality is More than Data
5 min read
Learn why research quality depends on study design, data integration, and decision-making, not just respondent authenticity.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
How to Avoid Malicious Traffic in Your Market Research
8 min read
Protect market research from malicious traffic with firewalls and traffic filtering. Analyze patterns, update systems, and train teams for data securi...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
AI and the Future: How Insights, Innovation, and Ethics Collide
Uncover how AI is revolutionizing creativity and business strategies. Highlight the balance between ...
How to Use Automation in Research
9 min read
Discover the power of automation in research. Streamline processes and enhance efficiency. Transform data collection and analysis for speed and scalab...
Ashley Shedlock
Content Producer at Greenbook
The Automation Era: AI Tooling and the Magnification of Consequences
3 min read
Discover how AI tools enhance fraud detection, emphasizing transparency, fairness, and privacy. Navigate the automation era with trust and efficiency.
Monica Bush
VP of Information Security at Tango, a division of Blackhawk Networks (BHN)
The Nefarious World of WhatsApp Scams
5 min read
Stay informed about the challenges and opportunities of using WhatsApp for social and business interactions in LATAM.
David Lovo
Project Manager at 10K Humans
GreenBook Future List Spotlight: Andrés Carriles
3 min read
GRIT Future List honoree, Andrés Carriles explains why good leaders don’t have comfort zones.
Greenbook Team
Market Research Fraud is on the Rise — Let’s Conquer It Together
5 min read
Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.
Bonnie Breslauer
Chief Customer Officer at DISQO
The Technology Dilemma
10 min read
Market Researchers need to know to keep customers safe from harm.
Molly Purcell
Digital Marketing Specialist at Greenbook
Data Has 99 Problems and Quality is Just One
5 min read
4 solutions to common data issues.
Dana Budzyn
Founder & CEO at UBDI
When It Comes to Managing Data Security, Know the Company You Keep
3 min read
Companies shouldn’t wait for the EU-U.S. Data Privacy shield to be finalized to start putting in place measures for managing data transfer.
Rebecca West
Information Security: 10 Steps MR Firms Should Take to Manage Supplier Risk
3 min read
In working with suppliers, you extend to them the responsibility you have to your client to keep that data secure.
Dave Christiansen
Managing Director at Ezentria
61 More Predictions for 2016 by Research Industry Thought Leaders
19 min read
Last week we posted Part 1 of our annual predictions by industry thought leaders. Today we bring you Part 2, with another 61 predictions.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook