machine learning
Synthetic Data – Introduction, Benchmarking Synthetic Data Quality: Metrics and Model Performance
11 min read
Synthetic data is transforming market research with scalable, private, and cost-effective solutions, but fidelity and utility must be rigorously bench...
Abhishek Bhatia
Associate Director, Primary Research at Acuity Knowledge Partners
Cross-Referencing Data Sets to Unearth Retail Buying Trends
7 min read
Discover tools and methods for effective cross-referencing, helping retailers create dynamic, data-driven strategies that adapt to evolving market tre...
Lucy Manole
Content Writer at Marketing Digest
Redefining Insights for a Dynamic Future through Innovation and Collaboration
2 min read
Discover how AI, machine learning, and automation are transforming the insights industry, driving innovation, and enabling impactful strategies for bu...
Ruchika Gupta
CEO at Borderless Access
Advancing Market Research through AI: Addressing Key Challenges in the Research Industry
3 min read
AI and ML are transforming market research, boosting efficiency, data quality, and productivity. Discover how innovation is reshaping the industry lan...
Ian Brocklehurst
EVP, Product and Marketing at Dynata
Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts
6 min read
Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...
Yauhen Zaremba
Senior Director of Demand Generation at PandaDoc
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Using Data Science to Trust but Verify
4 min read
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
Bonnie Breslauer
Chief Customer Officer at DISQO
Harnessing AI’s Potential for Market Research
5 min read
How AI is being used to create new consumer insights.
Heath Greenfield
Senior Vice President at Kantar Marketplace, Global
Let’s Get Conversational!
2 min read
Introducing conversational surveys, or conversational AI.
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Barriers to AI in Healthcare
4 min read
How AI both revolutionizes and complicates the healthcare industry
Martha Wyatt
Associate Consultant at IDR Medical
Layer-on-Layer: A Look at Additive Manufacturing in 2021
6 min read
Additive manufacturing is almost synonymous with 3-D printing.
Rudly Raphael
CEO/Founder at Eyes4Research
Shane Skillen on the Power of Advertisement, Teamwork, and Family
10 min read
Launch innovative tools that drive impact and ROI for global insights.
Rudly Raphael
CEO/Founder at Eyes4Research
8 Ways to Maximize the Value of Voice in Your Research
6 min read
Detect people’s emotions in their voice based on pitch and tone.
Mike Page
Co-founder and CEO at Phebi.AI
5 AI Trends That Will Shape Consumer Insights
6 min read
Many organizations will remember the year they finally adopted artificial intelligence (AI) to grow their business.
Christa Martin
CMO at Chief Outsiders
GreenBook Future List Spotlight: Christopher South
7 min read
GRIT Future List honoree, Christopher South, tells us why his biggest accomplishment is also his biggest failure.
Greenbook Team
Market Research Fraud is on the Rise — Let’s Conquer It Together
5 min read
Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.
Bonnie Breslauer
Chief Customer Officer at DISQO
Automation vs. Uploading, How to Make an Insights Engine Effortless
4 min read
“Insights professionals do not have the time to take on the laborious and meticulous effort of tagging and categorizing content” so stop doing it.
Dan Mallin
CEO at Lucy
How AI is Transforming Mobile Technology
2 min read
AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.
Ralf Llanasas
GRIT Insights Practice Deep Dive: Buzzwords
3 min read
Decoding the hype around buzzwords.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Using BeSci and Machine Learning To Significantly Improve Advertising Effectiveness
2 min read
How a financial institution connected with younger consumers.
Jonathan La
Senior Vice-President, Growth at Hotspex
Emerging Methods: Few Signs of Change, but Plenty of Potential
3 min read
Methods to keep an eye out for in market research.
Jackie Lorch
Vice President, Global Knowledge Management at Dynata
The Case of Identifying a Growth-Busting New Value Proposition
3 min read
How machine learning can help to build brand awareness.
Zain Raj
Chairman & CEO at Shapiro+Raj
Why Intelligent Machines will be the Key to Human-Centered Innovation
4 min read
How to power innovation from the ground up.
Sandro Kaulartz
Demystifying Machine Learning and AI in Market Insights
4 min read
How to truly utilize AI and machine learning.
Robert Vagi
Connecting with Customers in APAC: How Much is the World Changing?
7 min read
Interview with Siddhartha Dutta of Kantar Profiles Division.
Jason Buchanan
Asia Pacific Representative at GreenBook
Ethnography in a Post-Truth World
6 min read
Utilize ethnography to better reach consumers.
Anoushka Gupta
Senior Director at Ethnographic Insights at Research Strategy Group Inc.
Will AI End Market Research or Lead It to New Heights?
6 min read
How AI will change the future of MRX.
Anil Kaul
CEO at Absolutdata
How Technology is Changing the Fashion Industry
5 min read
The future of fashion is evolving with the latest trends in tech.
Simran Sethi
Machine Learning vs. Statistical Modeling
5 min read
Why statistical modeling will stay its ground in market research.
Marco Vriens
Top 3 Themes from the 2019 GRIT Business & Innovation Report
8 min read
Crucial takeaways from the latest GRIT publication.
Jonathan La
Senior Vice-President, Growth at Hotspex
IIeX North America 2019 – Key Research Trends with Food for Thought
7 min read
Joseph Chen gives a client perspective walk-through of key takeaways from IIeX North America 2019.
Joseph Chen
Insights Lead at Mondelēz International
How Prepared Are You For the Future of Market Research?
8 min read
Jonathan La Greca shares emerging themes in market research he gleaned from attending IIeX North America, 2019.
Jonathan La
Senior Vice-President, Growth at Hotspex
First day of IIeX North America 2019 Wrap-Up
6 min read
Tom Ewing gives us the low-down on sessions here during the first day of IIeX North America and the hot topics being covered.
Tom Ewing
AI: Overhyped and Misunderstood? Machine Learning 101
5 min read
Defining algorithm basics of supervised and unsupervised machine learning.
Melinda Han
Searching for the Why in AI
4 min read
Asking ‘why’ separates humans from AI technologies.
Jason Smikle
Managing Director at fNograph
Knitting Narratives: How the Planet Values Wool
4 min read
Machine intelligence to answer questions about the wool consumer market in real-time
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Why ‘Getting it Right’ in Social and VoC Listening is a Human Right
7 min read
Social listening often leaves important info on the table. Human-supervised machine learning can improve prospects
Rob Key
AI & Discrimination: How Is It Affecting You?
4 min read
Acknowledging that algorithmic bias exists is the first step of finding a solution
Bethan Turner
Head of Data Insights at Honeycomb
AI: Overhyped and Misunderstood? Artificial Intelligence Delivers Real World Results
5 min read
Utilizing machine learning to understand data and customer behavior
Taejin In
Applied Behavioural Science and Google’s Machine Learning to Create Innovative Advertising
4 min read
Case study on using applied behavioural science for Google advertising
Jonathan La
Senior Vice-President, Growth at Hotspex
AI: Overhyped and Misunderstood? A Data Scientist Answers the Questions You’re Afraid to Ask
5 min read
Demystifying AI, machine learning and data science. Offering ideas for taking action.
Melinda Han
AI’s the Word . . . But Do You Know What it Means?
5 min read
Demystifying AI and how can it be applied to marketing and research.
Taejin In
Machine Learning in Market Research
3 min read
Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges.
Brooke Patton
Director of Marketing at Kaseware
Automating My Job
6 min read
Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. How feasible is it really?
Kevin Gray
President at Cannon Gray
Machine Learning Bolsters Market Research
3 min read
From big data to predictive answers and targeting, machine learning technology is changing the market research industry.
Frank Smadja,
Gradient Boosting: The Coolest Kid on the Machine Learning Block
5 min read
Gradient boosting is a technique attracting attention for its prediction speed and accuracy, especially with large and complex data.
Jake Hoare
The Role of Measurement, Insights, and Loyalty in Customer Experience
8 min read
Seth Grimes interviews Ipsos Loyalty Senior Vice President Trish Dorsey about her work, customer experience (CX) trends, and futures.
Seth Grimes
What are Monte Carlo Studies?
3 min read
Monte Carlo studies have made R&D for statistics and machine learning much easier and faster.
Kevin Gray
President at Cannon Gray
Jeffrey Henning’s #MRX Top 10: “I’m Afraid *I* Can Do That, Dave”: AI and MR
3 min read
Here are 10 of the most retweeted tweets over the past two weeks.
Jeffrey Henning
Chief Research Officer at Researchscape
6 Themes from Insight Innovation Exchange (IIeX) 2016 North America
3 min read
Sarah Faulkner shares what’s new and what’s next in insights based on her takeaways from IIeX 2016.
Sarah Faulkner