Archive: healthcare research

Explore key factors in global healthcare provider recruitment, from online vs. traditional methods to cultural nuances, regulations, and regional chal...

Discover how attachment styles improve patient-provider communication, health outcomes, and market research by revealing consumer behavior drivers.

Discover how attachment styles improve patient-provider communication, enhance health outcomes, and reveal consumer behavior drivers for personalized ...

Bazis Americas uses Personal Network Analytics to study how bicultural networks influence care-seeking behavior, focusing on mental health care for de...

Discover how Personal Network Analytics can improve influenza vaccine messaging by uncovering insights to create more persuasive and effective communi...

Deep knowledge of the rare disease landscape amplifies patient voices, supports healthcare providers, and strengthens the overall care ecosystem.

Explore how patient-provider conversations unlock insights to revolutionize healthcare research, improve commercialization, and enhance patient outcom...

Use Personal Network Analytics to position brands as superior, enabling premium pricing and market access in competitive markets or against generic co...

Post-COVID, patients demand timely healthcare. With 1 in 5 considering switching PCPs over wait times, younger generations are especially losing patie...

Discover a new research tool that helps insights professionals analyze personal networks and understand the influence of connections on behavior and o...

Discover how Generative AI combats health misinformation by providing accurate info through social listening and chatbots, with ethical use key to its...

Explore the future of pharma market research with insights from industry leaders on synthetic data and AI. Discover strategies for data-driven decisio...

Explore the evolving landscape of women's health. Discover insights on underrepresentation in clinical trials and the urgent need for healthcare solut...

Discover the complexities of recruiting injection-naïve individuals for device usability studies in the US. Explore factors such as diabetes, autoimmu...

Learn the importance of targeting future customers early. Learn how brands can enhance value while navigating the pressures of immediate revenue in he...

Discover insights from Dr. Adrienne Boissy, Chief Medical Officer at Qualtrics, as she shares her journey in enhancing patient care and experience in ...

Gain insights into challenges faced by caregivers of rare disease patients. Explore emotional, financial, and personal impacts of this life-changing j...

Explore Karuna Banerjee's blend of behavioral science & pharmaceutical research. Discover her recognition for storytelling & educational prowess in he...

Discover the transformative power of telemedicine as new technologies and an aging American population drive the growth of this dynamic industry.

Discover how AI transcription is transforming medical research. Unlock deeper insights into patient experiences and cultivate diverse research partner...

Discover how Catrina Salama, Director at BioVid, uses emotion science to enhance healthcare messaging and how her expertise leads to impactful client ...

Uncover the secrets to job satisfaction in market research. MRII's Love of Learning study delves into work environments, with a focus on the healthcar...

Delve into the world of medical tourism in Latin America. Uncover the dynamics, trends, challenges, and prospects of this prominent destination.

Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration.

Discover the future of Femtech and AI's role in empowering women's health decisions while navigating the ethical, privacy, and security considerations...

Discover the power of predictive analytics in healthcare scheduling, improving staff allocation and reducing wait times. Insights from a case study at...

Discover the APAC residents' attitude towards healthcare services provided by AI and robots on our website.

Discover how automation and IoT devices are transforming healthcare by providing real-time data for patient care and data-driven decision-making.

Discover the significance of user experience (UX) in overcoming these challenges and the crucial role of market research in enhancing the user experie...

A sensational article about ChatGPT diagnosing a rare disease reminds us we need to stay grounded about Generative AI (and AI in General).

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Discover new ways to unlocking different forms of insight with chief data officer, Sarah DaVanzo, and see how organizations can better develop their s...

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Social media has become an established source of insight for people across the world. This is particularly true in the US where nearly 60 million peop...

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

A confluence of events in the pharma industry is converging to make 2023 a year of profound transformation in drug development and commercialization –...

When we talk about patient centricity and patient centered care, we often emphasize the importance of considering the patient perspective, their prior...

Pharma market researchers must adapt to changing consumer desires.

Conducting & designing successful DIY market research in healthcare.

Explore some of the ways in which Covid-19 has impacted healthcare.

Exploring how personality may influence vaccination rates.

Lisa Courtade’s definition of success for the insights organization is ‘impact’.

The medical device industry is an innovation hot spot. Here are five pitfalls to avoid so your project can be completed without unexpected interruptio...

Health care providers are using social media to air their thoughts on what the future may hold for the healthcare sector.