Archive: COVID

Enhance fraud detection in online surveys with strategic design using open-ended, grid, and trap questions to maximize the effectiveness of advanced t...

Post-COVID, patients demand timely healthcare. With 1 in 5 considering switching PCPs over wait times, younger generations are especially losing patie...

Discover how the Covid-19 pandemic has transformed consumer behavior, reshaping attitudes and purchase decision-making. Explore the lasting impact on ...

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Since their inception in the early 20th century, Hollywood and the film industry have been major drivers of consumer pop culture. There’s no doubt tha...

A confluence of events in the pharma industry is converging to make 2023 a year of profound transformation in drug development and commercialization –...

One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the rese...

Improving B2B relationships in the post-Covid world.

The rise of the “gig economy” and how it relates to market research.

How to integrate ResTech into your org.

An interview with Dynata’s APAC regional team.

Pharma market researchers must adapt to changing consumer desires.

An interview with 2022 Future List honoree Sumit Aneja (Voxco).

Tune into MR trends and leverage new tools to enhance your insights.

The current and future needs of Asia-Pacific Marketers.

Generational POV’s on grocery store preference and frequency.

Anne-Sophie Damelincourt shares her thoughts on the impact COVID had on the insights industry and why she’s running to be president of ESOMAR.

Memory is fragile and flexible, which presents challenges for consumer researchers, but also great opportunities for marketers.

It’s 2021 and the Cola Wars are back!

Discover the actions researchers from all over the world are prioritizing in 2021.

Learn how the finance industry can fight back with better insights.

Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.

Insights and market research leaders share their predictions for what to expect in 2021.

Since the pandemic began, four consumer tribes have emerged, showing the varying emotional states of consumers around the world.

How the lessons learned in 2020 can help you redefine the role of market research in your organization.

Why consumer insight will be so valuable during this year’s holiday season in particular.

5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.

As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.

Clients want a wider range of research that can be delivered without the involvement of external research agencies.

Why firms need to monitor and evaluate the roles of sales and advertising on retention.

In 2020 we saw one thing finally prove true within the Market Research industry – the laws of supply and demand.

Optimize your workflow for better focus, faster analysis, and more successful insights.

Product testing during COVID is possible with these must-know steps.

If Ethnographers study humans in the “real world” what exactly does that mean for remote research?

The playbook for helping clients make informed data decisions.

“You can make a big impact without a huge financial outlay…The secret to being effective is in preparation.”

COVID-19 and the rise of mobile esports.

COVID recovery is looking brighter for Asian firms than their international counterparts. What was their secret to crisis response?

Steve Henke shares the most effective way to reach your audience and grow your business by doing the opposite of what you think.

Five common research habits to set you up for MRX success.

How isolation, poor internet connectivity, and lack of communication are affecting people working from home in Asia

Are people using the same apps they turned to during lockdown?

Is your global brand ready for major changes in consumer behavior?

Safety. Loyalty, Purpose. How brands can adapt to surprising, new customer behaviors.

The financial services industry is notoriously change-adverse. Can it evolve fast enough to meet customer expectations?

What MRX professionals need to know to stand out from the crowd.

How Healthcare, Shopping, Technology, Financial Services, and Travel and Tourism are overcoming changes in the consumer and cultural landscape.