Archive: consumer research

Partner Content

Brands can build trust by addressing AI concerns, fostering transparency, and engaging in dialogue to strengthen loyalty and customer relationships.

Discover how WhatsApp is transforming digital marketing and e-commerce in LATAM with immediacy, personalization, and convenience for businesses.

Learn how inclusive gender demographic questions reveal diverse experiences, inform policy, and address disparities for equity, inclusion, and social ...

AI is redefining customer centricity, enabling businesses to anticipate and meet consumer needs with precision.

Discover how to navigate consumer choices effectively. Learn to leverage behavioral cues and refine ad targeting to enhance brand visibility and drive...

Explore the nuances of human behavior through the lens of behavioral science. Discover how perceived utility and context shape decisions beyond mere b...

Discover how complex segmentation strategies hinder effective marketing. Learn to align segmentation with clear objectives for impactful consumer enga...

Joyce Chuinkam at Talk Shoppe drives DEI in market research, elevating underrepresented voices, shaping diverse narratives for global brands.

In-home product testing: Shape new products from home, enhance features, and influence design with genuine user feedback. Empower consumer-driven inno...

Discover the nuances of influencer marketing in LATAM and the U.S. Explore audience preferences, trends, and the connections between creators and foll...

Explore how Venezuela’s recent elections impact market research, affecting consumer behavior, investment strategies, and business operations across LA...

Discover how to reach a diverse audience of age groups by adopting a holistic marketing approach. Learn how to develop strategies that drive long term...

Discover the unmet needs of consumers in the digital retail experience and unlock growth in consumer preference.

Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences.

Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that...

Picture a group of young children. As they start in life and through their early years, they assimilate. They strive to talk, act, and socialize like ...

Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is...

Editor’s Note: As part of our ongoing series diving into the world of sales, part five explores how to create the perfect pitch. If you missed it, che...

Standardized survey-based concept test In an ever-evolving competitive landscape, new product development (NPD) plays a vital role to maintain a compa...

People don’t always say what they think. If you want to better understand people, better predict behavior, and tell the story in the data in a compell...

When 95% of new products fail, there are no excuses for guessing what your customers want. In times of financial turmoil, businesses and consumers are...

As technology continues to evolve and improve, how we live our lives is also constantly changing. And because we live in a consumer-orientated society...

Three pieces of news popped out a couple of weeks ago. Three bits of information from three different sources appeared on my screens within three days...

So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...

Consumer research can help brands navigate supply chain shortages.

Key learnings from previous uncertain times to help your brand.

How generations view the job market and their advice for you.

Why gender-based marketing is fast becoming obsolete.

The value of differentiating between non, never, and lapsed users.

Exploring how, when, and why we choose our religion.

People’s self-assessed happiness influences their survey responses.

Interdisciplinary research helps shape unique MR studies & solutions.

Microsoft’s “listening-based” approach to social media user research.

Should brands communicate trust, purpose, or choice?

Disrupt your understanding of consumer behavior by analyzing risk.

How to integrate ResTech into your org.

PepsiCo’s brand research on its Frito product.

Learn why employers need to pay attention to Gen Z.

Pharma market researchers must adapt to changing consumer desires.

The phenomenon of ’90s nostalgia viewed through neuroscience.

How market research and sustainability are connected.

Digging into the social trends behind popular food delivery services.

Effectively communicating insights from a study across a business.

Introducing the “5-Whys” method and how it can be applied to MR.