Rogayeh is the Co-Founder and CEO of Data Science firm Theory+Practice, that specializes in bringing advanced AI solutions to the Financial Services and Retail Industries. She received her MSc in experimental particle physics at Simon Fraser University, and worked on the ATLAS Detector at CERN in Geneva. She earned her PhD in Economics and became fascinated with game theory and the behavioural patterns in social networks. She spent extensive time at the Economics department at Stanford University studying with renowned Economist, Prof. Matthew Jackson. With a physicist’s approach to uncovering hidden trends and indicators in big data coupled with a microeconomist’s focus on behavioural economics, game theory, and social and economic networks, Rogayeh is uniquely skilled to explore how organizations can create true value from their data.