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Rafał Sobczak

CEO at SoftArchitect

Rafał Sobczak- co-creator of innovative IT systems of the enterprise scale (internet panels, systems supporting the implementation of research with any techniques, questionnaire systems, etc.). In the years 2003-2017, he was associated with Kantar Polska, where he was the head of the sample and database technology selection team. Research and Development Director and CEO of SoftArchitect. From May 2020, he is the content consultant of the Radio Research Committee.

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Research Methodologies

Typology of Respondents and Model of Empathic Communication

Have you ever wondered who your respondents are and what motivates them to devote their time to you? In the digital era of the research industry and t...

December 13, 2022

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Research Methodologies

Who Are You Asking? New Thinking in Online Research

So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...

September 23, 2022

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