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Nick Graham
Founder at Vertemis
Nick is a 20+ year veteran of the insights industry, a regular conference speaker & award judge and recently had the honor of being named one of the Insights 250 by ESOMAR. Having started his career in advertising and brand & innovation strategy, Nick spent almost a decade at PepsiCo leading insights for PepsiCo's US and Global Beverages business units, before moving to Mondelez International, where he was SVP, Global Head of Insights & Analytics for over 3 years and worked to build the company’s long-term growth strategy and futureproof the insights function. He now acts as an independent consultant, helping organisations transform their insights functions through a blend of empathy, technology and behavioral science.
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Executive Insights
What I’ve Learned Co-Hosting the MRII Podcast: AI Presents A Unique Opportunity for Insights to Reinvent Itself
Explore why AI is an opportunity for insights teams to reinvent their role, increase business impact, and improve decision-making.
Latest from Nick Graham
Research Methodologies
The Role of Decision-Driven Insights
4 min read
Despite AI and big data, insights remain vital. Learn how to elevate its role as a strategic copilot in decision-making for stronger business impact.
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