Matilda Sarah

Co-Founder + VP Sales & Marketing Displayr

Matilda Sarah is Co-Founder of Q and Displayr, analysis and reporting software used by market researchers globally. With over 20 years in the industry, she focuses on what AI changes, and doesn't change, about the practice of market research. Based in Sydney, she works closely with research and insights teams navigating AI-driven transformation.

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GRIT

Innovation Isn’t About Being First, It’s About Removing Friction

The 2025 GRIT Report shows true innovation isn’t just about AI—it’s about reducing friction between data and decisions through clarity and collaborati...

November 17, 2025

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Latest from Matilda Sarah

GRIT

Tech-First, Client-Centric: The Full-Service Model Comes of Age

Full-service research is evolving—tech-driven, modular, and client-centric. Discover why it’s now the dominant strategy in today’s insights landscape.

June 6, 2025

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GRIT

The Rise of Full-Service Research Suppliers

Businesses seek comprehensive insights quickly, driving demand for full-service research suppliers who can efficiently handle all data needs in one so...

October 29, 2024

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GRIT

A Permanent Pivot or Temporary Transition? A Post-Pandemic Review of the Insights Industry

The roles of corporate researchers and external suppliers continue to evolve in the wake of the pandemic, especially regarding DIY tools, analytics, a...

October 9, 2023

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Fuelling Company Growth through Process Innovation

The appetite for consumer insights has grown voraciously and will continue to accelerate. Companies are increasingly searching for ways to satiate the...

August 3, 2022

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