Luis spent the first decade of his career building businesses and consumer insights capabilities at Procter & Gamble, earning the Global CEO Award. His pioneering of multiscreen tools fortified the consumer products giant's bond with customers. Subsequently, as Global Director, Consumer Intelligence & Analytics at Genomma Lab, he established and nurtured the insights team and capacities. Now at Hotspex, Luis helms a squad of behavioral and data scientists as well as full stack technology developers. His team develops and deploys analytics and insights products from concept to implementation, spotting opportunities, overseeing technical development and managing launches.
