Lisa Horwich

Lisa Horwich

Founder & Research Principal at Pallas Research Associates

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Two Questions Researchers Should Ask of Their AI Vendor
The Prompt

Two Questions Researchers Should Ask of Their AI Vendor

As AI tools grow, it is crucial for researchers to assess data practices of vendors. By gaining insight, researchers can make better choices.

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Why Researchers Should Care about Marketing Technology
Research Technology (ResTech)

Why Researchers Should Care about Marketing Technology

Emerging technologies can provide new opportunities to provide services and expertise that augments data.

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