Categories
Lindsay Cannon
Project Catalyzer at Ability to Engage
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Research Methodologies
Practice Makes Perfect?: U-Shaped Learning Curves
How to pinpoint patterns in the consumer shipping experience and increase brand loyalty.
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CEO Series
Free Will: Two for the Price of One?
Emphasizing free will in product campaigns garners a more ethical, altruistic consumer base
This and That: The Conjunction Fallacy in Practice
Convincing consumers that a product meets multiple needs by relying on the human bias of conjunction fallacy
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