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Joey Goldberg
Marketing Manager Tobii Pro
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Insights Industry News
Why Viewability is Failing You
Utilizing eye tracking studies to reveal what drives advertising viewership
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Research Methodologies
Humor Wins in 2018 Super Bowl Commercials
Eye tracking surveys of Super Bowl advertisements
Research Methodologies
How Consumer Research Took La Croix on a Ride to the Top
A quantitative eye tracking study on La Croix’s branding success
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