Jim Chastain

Jim Chastain

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How to Live Up to the Modern Purpose of the Corporation
Research Methodologies

How to Live Up to the Modern Purpose of the Corporation

Aligning corporations with the community through CSR.

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I’m Done Talking to Consumers
Insights Industry News

I’m Done Talking to Consumers

Brands would be better off if they stopped talking to consumers and instead listened to humans and their “Narrative Identity.”

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