Pala Kuppusamy

Pala Kuppusamy

Pala Kuppusamy is the CEO of mobile market research technology provider Research Now Mobile, formerly iPinion. he founded iPinion in 2010 and built a high performance team to make it a leader in the Mobile market research and consumer insights space. iPinion was acquired by eRewards Inc, owner of Research Now, in May 2012.

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Why Screeners Must Go Away
Research Methodologies

Why Screeners Must Go Away

Why are we screening out people so badly in research studies? Especially where you can avoid these screeners?

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Explosive Growth Of Smartphones: What’s In Store For Marketers, Advertisers And Researchers?

Explosive Growth Of Smartphones: What’s In Store For Marketers, Advertisers And Researchers?

Smartphones are changing everything. Not just the way we communicate, but the way we consume information, media and entertainment as well. What’s In S...

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