Iosetta Santini

Iosetta Santini

Account Director at Keen as Mustard Marketing

Iosetta is a creative and enthusiastic professional in the B2B PR industry. Having supported international clients across multiple sectors, Iosetta knows how to turn complex messages into interesting stories and how to build strong relationship with journalists in the trade and national press. After starting her media career as a reporter in Italy, she came to London for an MA in Comms and never left. With Keen as Mustard Iosetta has consolidated and deepened her knowledge of the insights sector, and has been shortlisted for prominent industry awards such as the Greenbook Future List and Significant Insights’ 30 under 30.

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Marketing Applied Part 4: Stop the Fluff, the Art of Positioning
Grow Your Insights Business

Marketing Applied Part 4: Stop the Fluff, the Art of Positioning

Discover the importance of positioning in communicating your company's defining factor. Clear messaging, consistency, and a strong value proposition a...

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Marketing Applied Part Three: Tactics Without Strategy Is the Noise Before Defeat
Grow Your Insights Business

Marketing Applied Part Three: Tactics Without Strategy Is the Noise Before Defeat

Learn the key role of strategy in marketing, ensuring success by diagnosing needs, defining objectives, targeting audiences, and making intentional ch...

Marketing Applied Part 2: What You Need to Know About Mental Availability
Grow Your Insights Business

Marketing Applied Part 2: What You Need to Know About Mental Availability

Uncover the secrets behind marketers' fascination with brand awareness and delve into the realm of mental availability.

Marketing Applied Part One: Why We’re Obsessed with Brand Awareness
Grow Your Insights Business

Marketing Applied Part One: Why We’re Obsessed with Brand Awareness

Explore the intersection of marketing and the insight sector, and learn how to apply key principles to drive success.

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