Idil Cakim

Founder & CEO at Iris Flex

Idil Cakim is Founder & CEO of Iris Flex, an audience intelligence firm, and author of AI for Marketing: The Consumer Perspective. Previously, Head of Research & Insights at Audacy and VP of Media Analytics at Nielsen.

Want to publish with us?

Submit here

Executive Insights

The AI Gap and How to Measure It

Discover how the AI Proximity framework measures consumer trust in AI and turns research into actionable business strategy.

August 6, 2026

Read article

Top Authors

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

776 articles

author bio

Karen Lynch

Chief Programming Officer at Greenbook

363 articles

author bio

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Content Producer at Greenbook

87 articles

author bio

Colin Wong

Principal Consultant at Insights Heroes

27 articles

author bio

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

William Leach

Founder / Mindstate Group at Mindstate Group

20 articles

author bio

Ed Keller

Executive Director at Market Research Institute International (MRII)

17 articles

author bio

Submit here