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Holland Martini
Chief Insights Officer GoodQues
Holland Martini is redefining the role of research in business by blending data with creativity, empathy, and emotional intelligence. As co-founder of GoodQues, she challenges traditional qualitative and quantitative research models to make business decisions more human-centered. A sought-after speaker at FastCompany and Social Media Week, Holland is passionate about transforming raw numbers into compelling narratives that inspire action and drive meaningful innovation.
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GRIT
We Built a Faster Factory. Now What Are We Producing?
The GRIT Report reveals a tension in research: teams want faster, cheaper methods, yet still rely on deep human insight to avoid losing quality.
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