Brian Fowler

Brian Fowler

Senior Executive Director at Insights Career Network

Brian Fowler is a seasoned business leader with 30 years of experience in management, operations, and community building. As the Co-Founder and Executive Director of the Insights Career Network (ICN), he scaled a volunteer-powered community to over 3,600 professionals and 33k+ LinkedIn followers, establishing a vital 501(c)(3) resource for career development and industry mentorship. The ICN hosts free biweekly virtual meetups for job Seekers & Allies and conducts original research of the insights labor market. Previously, Brian served as COO of CFMC/Survox (now Enghouse Insights), where he directed one of the original software platforms in Insights through a decade of digital transformation and international expansion, culminating in a successful acquisition. Through his consultancy, Brain Flower Services, he provides fractional C-suite leadership, helping startups and established firms architect operational systems and growth strategies. A published thought leader in Greenbook and Quirk’s, Brian writes extensively on the evolution of research careers, emphasizing how personal identity and AI skills define the modern workforce. His career is defined by a "community-first" approach, having spent over 25 years in leadership roles for the chapters of the Insights Association, the American Marketing Association, American Association of Public Opinion Research, and the Marketing Research Association. The Striver Series The articles appearing under Mr. Fowler’s name in Greenbook’s Market Research and Insights Careers Channel that tell the stories of individuals who work in our profession are largely composed by the subjects themself. Each Striver Series article is written in 3rd person by the person we are learning about in the story. Mr. Fowler works with each one as a guest editor, curator, and coach, helping the author and helping us understand their perspective and their journey.

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The Power of Pattern Recognition: How Renee Reeves Built a Career in Market Intelligence.
Market Research & Insights Careers

The Power of Pattern Recognition: How Renee Reeves Built a Career in Market Intelligence.

From aspiring obstetrician to insights professional, Renee Reeves’ story reveals how science, curiosity, and purpose can shape a career.

Latest from Brian Fowler

Listening Between Worlds: How A Third Culture Kid Mindset Redefines Insights
Market Research & Insights Careers

Listening Between Worlds: How A Third Culture Kid Mindset Redefines Insights

Grounded in cross-cultural experience, Jonathan helps organizations surface overlooked human truths where identity, markets, and culture meet.

Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success
Market Research & Insights Careers

Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success

How Jenine Sparks built a career spanning engineering and market research, driven by curiosity, rigor, and human insight.

Where Technical Acumen Meets Consumer Empathy: The Whole-Brain Journey of Jodi Koehler
Market Research & Insights Careers

Where Technical Acumen Meets Consumer Empathy: The Whole-Brain Journey of Jodi Koehler

From lab equations to mannequin heads, Jodi Koehler discovered consumer research by bridging chemistry with real human experience.

The Path to an Insights Career Is Not Always Straight and That’s OK: Brian Fowler with David Mills
Market Research & Insights Careers

The Path to an Insights Career Is Not Always Straight and That’s OK: Brian Fowler with David Mills

Discover David Mills’ unique journey into the insights industry—proving that a successful career path doesn’t have to follow a straight line.

Independence Is on the Rise in Insights
Market Research & Insights Careers

Independence Is on the Rise in Insights

The 2020s have brought nonstop change for insights pros—from pandemic-driven shifts to AI disruption, layoffs, and budget freezes shaping the industry...

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