Andrew Cannon

Andrew Cannon

Executive Director at Global Research Business Network

Andrew is the Executive Director of the Global Research Business Network (GRBN), a not-for-profit organization that connects 40 national market, social and opinion research associations and over 3500 research businesses on five continents. More than US$25 billion (‚C¨18.8 billion) in annual research revenues (turnover) are generated by these businesses. The GRBN‚Aos key strategic initiatives are: 1. Strengthening National Associations 2. Improving Researchers Knowledge and Skills 3. Developing Industry Insight and Promoting the Business of Research

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The Return on Investment from Insights Part 2 – How to grow your budget
Brand Strategy

The Return on Investment from Insights Part 2 – How to grow your budget

A ROI audit is the foundation of a strong client-agency partnership. Here’s how to successfully implement a ROI Audit at your organization.

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The Return on Investment from Insights Part 1: Why You Need to Care
Brand Strategy

The Return on Investment from Insights Part 1: Why You Need to Care

An ROI audit can create the foundation of a strong client-agency partnership which unites everyone behind a common objective.

Looking Back On, Or Forward To, 2016

Looking Back On, Or Forward To, 2016

Here’s my report on what will have likely happened in 2016 based on the predictions made by industry thought leaders on the new year.

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