AI Playlists, Bilingual Insights, and UX Trends You Need to Know!

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In episode 59, Karen and Natalie dive deep into how AI is changing the way we interact with technology, focusing on Spotify’s AI-generated playlists. Karen shares her experience with the feature, humorously noting how it prioritized her kids’ music preferences, while Natalie reflects on the broader implications of AI-powered personalization in the user experience. They also reflect on the IIEX LATAM event, which brought together insights from both US Hispanic and Latin American markets, featuring live translation for accessibility and a standout keynote from Marta Villanueva.

The conversation continues with a celebration of Karen’s Insight 250 Award win, sparking discussions on the power of recognition in the industry. They explore the increasing trend of non-researchers conducting research tasks, and the opportunities this presents for collaboration within UX teams. To round out the episode, they analyze PitchBook’s Q3 2024 report on the rise of generative AI investments, discussing the sector's rapid growth but also noting investor hesitancy in certain areas.

Many thanks to our producer, Karley Dartouzos. 

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Transcript 

Karen Lynch: Usually, there we go. And we are live. So, hi, everybody. So glad to be living with you again today. I know last week was a bit of a, I will say, debacle, and not what I was going to say about it. But, you know, with this kind of technology because of the storm. So, first of all, if you're in the affected areas by last week's storm, you know, just know that we're thinking about you. And if you need anything from us in terms of grace for things that might be working on for us, just let us know. But let's all also, like, virtually, like, welcome Natalie, who's going to be my cohort today. Hey, Nat.

Natalie Pusch: Hello.

Karen Lynch: So I don't know, for those of you who haven't met Natalie yet, she's, you know, our senior content producer here at Greenbook, and she's really been my right hand in a lot of things. And Lenny isn't feeling well, so we wish Lenny well. Maybe he's listening from his bed at the moment, but Natalie's here. And it's perfectly appropriate Great for Natalie to be here, which will become clear to you shortly. So you want to get into it, Natalie? Are you ready? Let's go for it. Yeah. OK. All right. So can I start with the biggest news of the week, which I'm sure the entire world cares about? Can we start?

Natalie Pusch: Yes. Well, Karen, I guess you probably should make the announcement, but this is a big, big one. I'm very excited for you.

Karen Lynch: So the biggest news of the week, and I have said this if Lenny was here, too, is that I am officially a grandmother, which is insane to think about. But here's what I'm going to do, because I want everyone to see this is the biggest news of the week. So that is little Noah David Lynch, and he's freaking priceless. And now he's actually had his first media appearance.

Natalie Pusch: So I'm still impressed by all of his hair still, you know. You know, like four days old, full head of hair.

Karen Lynch: I know, I know. He's so damn cute. And being a grandmother, let me tell you, is all that in a bag of chips. Although when some people have sort of said to me like, oh, congratulations, like Grammy or whatever. And I'm like, dude, I am a Coco, like I am a Coco with a capital K and I'm not a grandma or a granny or anything else. Thank you, Matt. It's really, it's like the greatest thing in the world. Aside from the fact that I'm not old enough to have a baby. Yay! Thank you, Jess. Thank you, Jess. I mean, seriously, do we need to talk about anything else today, Nat?

Natalie Pusch: You know, I could look at photos all day, so keep them coming, Karen.

Karen Lynch: Keep them coming. Thank you, thank you, thank you. So no, seriously, it is the biggest news. So anyway, thank you for letting me just indulge myself a little bit more. And anyway, and then I can prove to my kids that I think about them all the time because I'm bringing them into the workplace. Crazy, right? Anyway, OK, let's move on to some insights and analytics stuff, shall we? Yes, we shall. We shall. For those of you who are listening, Natalie just found out she was doing this this morning, so we haven't had too much time to chat. But I do want to find out, Nat, if you had a chance to play with Spotify's new feature to have an AI-generated playlist. So it was launched this week.

Natalie Pusch: And anyway, played around with it yet? I haven't, which I'm a little bit sad about because I've been hearing great things, but I cannot figure it out. I think I must update my apps or the platform on my computer because I just can't find it. I've tried making new playlists and it just doesn't work. But have you?

Karen Lynch: I have played and it's just so funny because I was like, oh yeah, I'm going to play because that's what I do, right? I play with AI. And the reality is, as my kids are, I'm realizing how influential they are because it didn't just, it pulled up for me, something that was recently shared. So, okay, Noah Kahn, I like Noah Kahn. So it's one of my daughter's favorites and my kids play, and I think he's an awesome artist. I now listen to him, but like the Wiggles remixes, that was really shared for fun. And so, yes, I recently heard the Wiggles remixes, but I don't need it in my AI playlist. And then yesterday, just this week, Nicholas, my oldest, the one who just became a father, shared the song by T-Pain War Pigs and AI is like oh and she must like War Pigs by T-Pain. So I'm okay. I just have no words for it because Spotify needs to maybe tweak this a little bit because that is not an accurate representation of me.

Natalie Pusch: I'll do better next time Karen. It will do better. Gotta have a little bit of time.

Karen Lynch: Yeah so Matt yes you have to try it and report back on what Spotify thinks you love because, you know, I'm telling you, War Pigs just cracked me up. I'm like, is that what it thinks of me? Anyway, you know, one of the things that I always do with Lenny Nat is, why is this important? Like, why is even talking about this important? Why would this make it into the cut for the week? And for those of you listening, you know, really the bottom line is we're talking about AI and data analytics coming together for personalized user experiences for better or worse, right? But Spotify is taking this vast amount of data and they're putting it together to kind of artificially curate an experience that demonstrates kind of all of the power behind this tool. So that's why you care about this. So check it out and let your brain's thinking be about what does this mean? How can we be leveraging AI for our user's experience? Because is there a use case for us learning kind of from Spotify. So anyway, and have a little fun with your own, you know, with your own listening preferences. So, all right, enough talking about me. I want to get into you, Natalie. Yeah. You were at IIEX LATAM last week, which is a really big deal. So tell us a little bit about LATAM, what your experience there was. I was not able to go and you and I haven't debriefed. So this is authentically real. Tell me about it.

Natalie Pusch: Yeah, great event overall. Speaking of streaming, we did have some great streaming partners on stage. So it was great to see a lot of brands representing our content, but there were a lot of people presenting in both English and Spanish. We had live translation going on for each session. So it was really great to see the kind of a blend that we were really focusing on this event, the kind of the US Hispanic population, as well as the Latin American markets. So it was really cool to see that confluence of all of the different research that goes into that. We had a great headliner with Marta Villanueva. So she started us really strong. Um, and we had a lot of really great, great sessions. I will definitely say for those who want to hear a little bit more about it, we'll have another podcast episode coming out, not this coming week, but the following. Um, so make sure to check that out as well and a bit more about it.

Karen Lynch: Cool. Cool. And you know, like double shout out to Marta. So Marta has been a friend of mine for a long time, right? We know each other through the Q and A and through SIPC, the Creative Problem Solving Institute. And so, you know, she and I are like, you know, industry sisters. But there was a dropout at the last minute for a keynote. When I say last minute, the week prior, you know, she's the call. You know how you like, you know, those people that like, who can I call in the middle of the night kind of thing? She is one of my people for that. And so I was like, Hey, hey, can you help us out? And she nailed it. Like that is a true professional, right? So thank you, thank you, Marta. I'm really grateful about that. How was it for you, by the way, sidebar into the bilingual nature of it? Like, because you are bilingual. So how was that for you, like hearing some content in English and some in Spanish?

Natalie Pusch: Yeah, you know, I thought it was really interesting listening to the translators in particular, because, you know, you can go to the back of the room and kind of see what their process is in real time. And so they, to the best of their ability, Not word for word per se but certainly try to kind of summarize the gist of every sentence um, so it's really cool to see that and I think people are really excited to um, I think not only either be speaking in their native tongue, but like We just I think had a really interesting blend. So some people would even like to have their slides in English, but then would have um Certain like to do part of their presentation english. So it was really really interesting to see but I think it was exciting for a lot of people and, you know, again, really, really good energy at the event. So, yeah, we're pleased with the outcome, hoping to see that happen again at some point. Yeah. Very cool. Very cool.

Karen Lynch: Any, like, content takeaways from it or was it just there's just so much it was hard to distill?

Natalie Pusch: Oh, my gosh. Yeah. I mean, there was so much happening. We, you know, talked about there being a session on creating fans within your brand. And we had sessions that were talking a little bit more about how to prepare. This one I thought was a cool one, actually, talking about different ways to market. So in this case, it was about supermarkets and with vegetables and produce as they created these stickers where you can see based on how ripe the fruit or vegetable is, what you might cook with it. So it was a way to get people to invest in produce past when they might expect to buy it. Cool. And they actually saw an uptick in their sales. So insights like that are really, really interesting.

Karen Lynch: Yeah, that's so cool. So cool. And that's one of the... I just love this freaking industry because there's so much that's interesting if you have that growth mindset, like so many of our listeners do and in our audience, just this idea of being curious about that stuff. So cool, cool, cool. So you want to talk about kind of like back to our agenda, kind of what's next that we're going to talk about today? Speaking of events?

Natalie Pusch: Sure. Yes. Yes. Speaking of events, the Garage Group shared some takeaways from the Insights Association Corporate Researchers Conference from 2024, which focuses on AI and staying human. And Karen, I think you read a little bit more about it than I did. Yeah.

Karen Lynch: Yeah. Know, another one that I was not at. So I love a, I really love a good recap article. And you know, shout out to anybody who ever wants to recap an event for us and publish it to us. So I'm really, I'm really glad Garage Group did this. But also you can reach out to me and say, Hey, I'm attending this conference. Can I recap it and have Greenbook publish it? Because the short answer is yes, that's how we all stay in the know. But anyway, it looks like at CRC, they were talking about AI, AI being in like, people are still sleuthing it out. It's really interesting. People are still exploring AI. So we'll talk a little bit more about AI later, but that theme, you know, was still out there. But they also talked about, the GarageBand called out at least, the idea that it's important to be a whole-brained researcher, combining storytelling, adaptability, cross-functional collaboration, kind of like the whole kitchen sink when it comes to what you need as an rights professional instead of just analytical skills or something like that. So I thought that was a really interesting concept to take away. And then the third thing, again, they shared five, but three of them are the ones that jumped out at me because the two extra ones were kind of AI related. But anyway, don't be afraid to go against the grain. And it talks about kind of counterintuitive thinking, which I think is really interesting as a concept because I feel like recently, Natalie, when we were recording a podcast, and I think it was with, gosh, it was either with Stefan Ganz or Nick Graham, or somebody was talking about creative intuition. Do you remember that? Oh, I know what it was. It was this talk from the CMO of the New York Mets organization. Let's go Mets, sidebar. The idea of creative intuition as being an important skill. So I liked this creative intuition at the same time you might need counterintuitive thinking. I'm like, God, it's complicated what you have to have in your brain to succeed in this industry. Anyway, super good stuff, right?

Natalie Pusch: Yeah. Yeah. And speaking of more good stuff, Karen, I know. So coming up this week, we're actually kicking off another IIEX event, IIEX AI. So we'll start on October 9th with our intensive day. So that's this coming Wednesday. So make sure to sign up if you're interested in attending that. And then the main event will be on the 15th and 16th on Tuesday and Wednesday of the following week, if I'm not mistaken. And Karen, do you want to talk a little bit about what the intensive day will kind of entail so people have a better grasp on that?

Karen Lynch: Yeah, and I'm really glad that we're talking today, that we can explain this, because some people might be confused. There's no cost to attend the main virtual event, right? Anybody can sign up for free for the 15th and 16th and add that into your day. There is a very nominal fee, all things considered, to this intensive. And it's very deliberate. It's sort of by design. The intensive is a level setting day. The intensive is a day for you to say, you know what? I've been a laggard in this adoption curve. We haven't even gotten there yet. I feel behind. And I want to be up to speed in order to get the full benefit of the main event. So that's what next week is about. Next week is about getting everybody on the same page. Because the main event is going to be loaded with use cases. We'll talk about those in a minute. So loaded with actual applications, lots of brands and partners talking about how they are using the technology today. So to get up to speed, we wanted to give everybody a chance to come to this intensive. So an introduction to generative AI and market research, practical applications of generative AI in data and analytics. So whether you're an insights professional or an analytics, data analytics professional, we will start the intensive off with sessions catered to you with some great partners helping us with that content. And then we have somebody from SMR coming in to talk about the ethics and the best practices around it. So I'm really excited. We'll get right into those challenges and make sure that everybody has had that talk, right? Because some people have had it already, but others not so much. And then I will be leading a panel moderating a panel discussion with, gosh, I mean, three, three amazing people. Edwin Roman from ESPN, who has been in our, you know, kind of in our, in our ecosystem for, for so long now. He's going to be joining me. Isabel Rist from Bayer will be joining me, and Tino Klahn from Lufthansa Innovation Hub, who just spoke at, spoke at Europe and has been on our podcast also. So these three are going to be talking literally about the kind of the adoption journey at their companies, where they are in that adoption journey, and then their early use cases also. And then finally, it's so great for a day. The day will end with a workshop on smart AI prompting for market research. So literally, there's your prompt workshop to help you if you haven't started to do that yet. What are the prompts that will help you in our industry? A collaboration between Kelly Steering from Insight who's an amazing qualitative researcher and consultant that I met, you know, two decades ago when she was my client at Frito-Lay. So we've known each other for a super long time. She's incredibly smart. And then Betsy Shock from Vox Pop Me. They're, again, collaborating on their side too. So the intensive is packaged. There's a certificate of completion at the end, which will just kind of help you feel like you've gained some proficiency and share internally like, hey, I am now somebody you can count on. I have a prime and all of the basics. Anyway, I'm so excited about it. As you can tell, it's going to be a great day.

Natalie Pusch: Yeah, absolutely. And you know, our main event is going to be pretty impressive as well. We're really excited to have Microsoft on stage. So that will be Barry Jennings. We'll have Donovan Andrews from Ogilvy Consulting, and he specializes in AI, if I'm not mistaken, right, Karen? Yeah. So we're really excited about that one. And then we'll have Beric, I'm so sorry if I mispronounce this, Kouppelian from PwC, well. So we're really excited about those. You know, our title sponsor NIT is also bringing NASCAR. So that's a really exciting session. So they'll be talking a little bit about how their research is driven by AI and then becomes report ready. So that's really exciting to see with a partner. We'll also have how Subway is combining AI with human thinking regarding culinary global trends with brain research. So excited about that one as well. But we'll also have lots of other brands coming to the stage. So we'll have Bobo's, we'll have De Beers, we'll have Nestle, we'll have Lufthansa, we'll have Vox. And there will be some with partners, some without. So lots of really, really good brands on stage. And then we'll also kind of be wrapping up with a framework for evaluating AI solutions with Jade Kite and McDonald's. And then our final session will also be kind of setting that tone for AI and what to expect for the future, and that will be with Yabble, which was recently acquired by YouGov, and Ari Popper from SciFutures. And if you don't know Ari, he has some really interesting thoughts on how to position yourself from the future or for the future. My gosh, God, goodness, I can't talk today. But yes, he's also joined us on the podcast, so make sure to check that out as well. But yeah. Yeah, the other thing that I definitely wanted to mention, if you're ready to dive into the next.

Karen Lynch: Yeah, sure. What's up?

Natalie Pusch: Yeah. More congratulations in order for Miss Karen this week. So she just was awarded from the Insight 250 Awards. So congratulations for that as well. It's a double whammy week for you. But we all.

Karen Lynch: It's good. Thank you.

Natalie Pusch: Yeah, I definitely just wanted to.

Karen Lynch: What's no, it's fine. But no, no, no. What's funny about that is if you're on LinkedIn, like we are all the time, you can't help but see. A lot of my peers received nominations or, I'm sorry, received the honor this year. And my notifications are all like, you were tagged in another post. You were tagged in another post. And I'm sorry if you tagged me and I didn't get back to you because I was also becoming your grandmother. So I was really trying to keep up with it. And I was like, but I'm really busy. Right now. So anyway, congratulations to everybody who's a peer of mine and a colleague of mine. I'm really happy for all of you, because even if it's a lot of people, it still feels good to be validated, right? And I think that's what this comes down to, is to say what you will about how many of us there were. It still feels nice for somebody to say, hey, you're doing a good job.

Natalie Pusch: Definitely. Well, you are, Karen. So thank you for all of your contributions to the industry. But yes, big congratulations to everybody who is honored.

Karen Lynch: So yeah, thank you. Lots and lots of people. So yeah, all good stuff on good stuff. So all right. In other news, how are we doing on time? We're 19 19 and a half minutes. We're okay. We have 10 minutes left to talk about some other stuff. Right. So there's this really interesting report that if you're in the UX space, you're going to want to check out or if you do product research, you're going to want to check that out. Yes, Matt, by the way, Kelly Styring is incredible. She's great. She's just really good. I am. I'm really excited for that. Actually, I'm really excited for all of the content, but that one in particular. Anyway, back to back, back to this user interview report that was published. So if you haven't, you know, been able to tell I really love reports when people publish research, I get really excited about it, right? I am a researcher at heart. So this one is a user interviewed who published this report. And it's the state of research for non researchers. So what means by that their definition of researcher is somebody who has like research in their title, right? It's, it's a market research professional, basically, they have these non researchers, which means people that are doing research, but it's not really a part of their job. And user interviews is basically, you know, a platform that anybody can use. So it's interesting that they're doing this, they're trying, they're sharing publicly some of the needs of people who might need little DIY assistance because they have to do research, even though they're not a researcher by trade. They're just a product designer and they need to do some research or something like that. So it's interesting if you're in the UX space, first of all. But there's a couple of takeaways that I thought were quite interesting. One of them was that non-researchers, people who are doing this work that's adjacent to their own or as a task and a responsibility of their job, if it's not their full job, are learning on the fly, right? They're figuring it out as it goes along. And I think about that and I'm like, why does that matter? That matters because there's a significant opportunity to handhold some of these folks, right? To explore their needs and maybe offer them that help, that learning on the fly, right? So that's important. Like in my mind, I'm thinking if I were a supplier or a vendor, working with somebody like this, what are the opportunities to help them learn on the fly, learn as they're doing, not prior? So I thought that was really cool. Another thing is that they're at their best when they're supported by the researchers in their company. So if they are a designer and they have a UX team where they're doing user experience research specifically, so they have a UX researcher on their team, those non-researchers who are also doing the work will feel better if there's kind of this collaboration. And by better, I mean more confident in the work that they're doing, right? So that intercompany collaboration is really important. So if you're a UX listening to this, and you work with some of those folks, think about the importance of your support of them. I thought that was really interesting. And then finally, they were talking about this need for the future being unwritten for the non-researcher. And the idea is that similar to research, layoffs have impacted the user experience space, you know, from designers and product professionals. So there's a lot of uncertainty right now with job security and, you know, some role insecurity and ambiguity. And so it's, it's good to know if you have customers in that space, that they are also in that current state of ambiguity and uncertainty because things could change in their work world, you know, in a, in a day. So anyway, a really cool report that I share with everybody. Um, I hope you kind of take it and learn from it. Yes. Yes, yes, yes. I know I'm sitting there thinking, like, anything to add? I just did all this talking. Any other thoughts on that, Nat?

Natalie Pusch: No, I don't think so. But I think you summarized it well. Yeah, I think definitely, you know, like I said before, I think, you know, the user experience aspect of everything, I think sometimes can be segmented so much from the insights industry. So just really like the importance of kind of level set and ground back into that.

Karen Lynch: Yeah. Thank you. Thank you. Yeah, it's true. It's so interesting. Anyway, Okay. So here's another report I wanted to share and I'm doing a lot of talking now to share these things out. Right. But, um, Lenny had found this article about PitchBook, um, PitchBook releasing its Q3 2024 emerging tech future report, um, which has a big update on generative AI. And, um, yeah, I don't really follow PitchBook, but I dug into it this morning. And PitchBook is a financial data and software company. And they provide these, these reports, this Intel, right on capital markets, including venture capital and private equity and mergers and acquisitions and all that. So Lenny follows a lot of that because of Gen 2. But this particular report, I was like, all right, I want to dig into this, not just because he shared it, but because I am tracking all things AI right now. And the report itself covers a lot of, a lot of verticals, right. So from healthcare to fintech, you know, consumer applications to internal supply chain applications, like it's much broader than our industry. But there is a section in this report on data analytics, which I think, I encourage everybody to get the report, download it, you know, go to page eight, if you don't want to read the whole thing, go to page eight, where it talks about data analytics, because the overall report talks about some of the hurdles, right, like what different verticals are facing in terms of cost and reliability concerns, and also just some non-negotiables. But when it comes to data analytics, here's some interesting takeaways from this. And that, think about what you might be curious about or what you want to ask about after I share some of these. While most analytics software doesn't depend on Gen-I, they, at PitchBook, estimate that $2.1 billion will be spent on Gen-AI native analytics and business intelligence software in 2023. That's currently growing 61.6% from the previous year. So again, this is rounding up the year, that's their estimate. The growth, here's what they go on to say, their growth slightly lags the rest of the market, including that of other use cases, such as customer service, software development, whatever, a bunch of other use cases. But the estimate reflects a small but growing proportion of spending on Gen AI in the data analytics industry that will approach 10% percent this year. And you take that in and it all sounds really good, like it's a lot of money. Ten percent of a lot of money is significant. But Gen AI data and analytics startups, though growing, are not raising as large rounds. So anyway, I just find it really interesting to think about the money. Lenny and I always say, follow the money. Take a look at this. And think about what's going on. What does this mean, right? Get your critical thinking skills growing. Like, what does this mean? It's a huge investment opportunity for some VC capitalists, but how can you, if you're a startup and you're trying to, if you're trying to get across that you're a worthy investment, you might have to carry a heavier lift to convince them, right? Because they're being a little more cautious in that space. So anyway, anything you want to add there or any other thoughts you have, that's big stuff.

Natalie Pusch: Yeah. Yeah. I'm just, I'm just thinking about that. I think it's, it's surprising to me that, you know, it's lagging behind other industries because it seemingly being in the industry, you see so many different platforms that are coming out with different parts of AI. So it does make you wonder also, you know, if some of these clients are thinking more longterm about building out their own LLMs, what that really looks like, Yeah. Um, So yeah, I mean, I think it's just...

Karen Lynch: Go ahead, I'm sorry.

Natalie Pusch: No, I was just gonna say, I think it raises more questions for me than anything, you know?

Karen Lynch: Yeah, it does. And I think that one of the things it does for me is, I remember when I was a qualitative researcher, I remembered putting my career in perspective in the bigger picture of the insights analytics professional and their role, right? Like qualitative is such a small proportion of the greater industry, especially when you combine it with data analytics. So part of what this does for me is it has me realizing the AI use cases in data analytics, let alone insights, is a fraction of what's happening in the AI world.

Karen Lynch: Like, check it out. See what's happening. They talk about, like, you know, the agriculture industry, about climate. They talk about, you know, all of these big use cases. So put our use cases for AI in perspective to this huge picture of what AI is actually driving. Because it is so much bigger than all of us.

Natalie Pusch: Right. And I think, you know, there's so much growth to be seen in every industry. Like, you know, obviously one of the call outs was customer service. And if anyone uses AI customer service, it is not great. So let's see. Yeah, exactly. Exactly. So anyway, all right. One more article. Why don't you tell them about this last article? Yeah. So one more article is the Harvard Business Review article, which was exploring whether AI can outperform human CEOs. It's so spicy, we like it. Yeah. So basically the article talks about how, oh my gosh, AI can outperform human CEOs with data-driven tasks, but it lacks intuition and adaptability to handle unpredictable events. So it suggests that the future of leadership will really be a hybrid model where AI augments human decision-making, but doesn't place those tasks. So really interesting to read, definitely check it out. I think Karley will be dropping, oh, she did drop the link as well. So yeah. Yeah. You know, I think that, especially in the context of the conversation where we were talking earlier about like creative intuition and then counter intuition, like if AI is lacking this intuition and yet so much of strategic leadership involves either trusting your intuition or going against even discerning which one of those you do is not an AI function right now.

Karen Lynch: So, yeah, so hats off to CEOs who are navigating this world. Maybe this article will give you a little context. So, and, you know, speaking of unpredictable events to wrap up this podcast, how do you like that segue, Natalie? It's a good segue. Thanks, Karen. So unpredictable events. So in addition to, you know, becoming a grandmother this week, I got some unfortunate news this week that Natalie will be leaving Greenbook. And we're going to let her just kind of explain what she's doing next. But I wanted to share this with you all and use this opportunity to explain it because she has touched the lives of so many of our listeners as our podcast producer. So many of you have been on the Greenbook podcast and she's been a part of that. You've seen her on stage at our events as recently as last week. And she has talked to hundreds of speakers for all of our events. You tell everybody what you're doing? And let us wish you well when you're done. 

Natalie Pusch: Well, thank you, Karen. Yeah, I am taking some time to go explore a little bit more of the world. So we're gonna, my partner and I are gonna head over to Asia and see where that takes us. So we're quite excited to just take some time and see, you know, a little bit of every little bit of the world, I guess. Yeah, a little bit of the world.

Karen Lynch: And for those of you that haven't been tracking this, Natalie had moved to Spain this summer where she was living with her partner. And then right now she's in Greece. So she's already started her exploration phase. But I've said it before and I'll say it again, what a great time in your life to do this because it doesn't always happen once you get settled into a different routine. So it's a perfect time for you to be doing this. We're really happy for you. Natalie, sad that you are leaving us, but really happy for the adventure ahead. Um, if you are, you know, if you're somebody who's been in touch with Natalie, this is just kind of like calling out, this is your time to get in touch with me in the interim until we figure out what we're going to do next here at Greenbook, because Natalie, you're irreplaceable. Well, thank you.

Natalie Pusch: I'm definitely going to miss the Greenbook team. I will say that. So, um, yeah, much love to Greenbook and, you know, everybody that I've been able to work with. So, uh, definitely will always be very special. Time of my life. So, yeah. Well, thank you. 

Karen Lynch: Thank you for being so transparent. We're all about that here, right? We're like, let's just call it out and say what it is. So, um, so thank you, Natalie. Thank you, Karley, really for, for all you do and everybody else. We will see you. No, yeah. See, Matt. Thank you, Matt. Congratulations. Do your thing. Live your best life. I know it's, there are going to be some of us who are like, damn, that actually just like, anyway, it's, it's going to be a great adventure and we're really excited and you'll have to, have to send pictures to me every now and then personally, and I'll hold them up to the screen and say, so today, Nat's in, you know, wherever you are, like, just for anybody following. So it's exciting. Yeah. Anyway, Anyway, thank you, everybody. We will see you next time on the exchange. Have a great week. Bye bye. Bye.

Links from the episode:

Spotify introduced AI-generated playlists 

AI + Staying Human: 5 Takeaways from Insights Association Corporate Researchers Conference 2024 

The fourth annual Insight250 awards were revealed, celebrating 250 global leaders in market research and insights 

User Interviews publishes “The State of Research for Non-Researchers” 

PitchBook released its Q3 2024 Emerging Tech Future Report, updating the outlook on generative AI 

A HBR article explores whether AI can outperform human CEOs in strategic decision-making tasks