The Nitty GRITty of the Research Industry Infographic

For the latest edition of the GRIT Report we decided to forgo the usual text based executive summary and experiment with a more visual approach. Working with our friends at AYTM we developed an infographic that summarizes a few (but by no means all) of the key findings of the study. It’s certainly not a replacement for the full report, but it is a nifty way to see some of the results in a visually compelling and (gasp!) even fun way.

Infographics are meant to be viral, so feel free to click on the image to blow it up full size. Above all else, enjoy this creative way to communicate some complex ideas.

Also, don’t forget to register for our free celebration of all things related to innovation in market register next week in New York City. If you’re in town for ARF re:Think (or any other reason) on Tuesday, March 27th come and enjoy food, drinks, networking and fun with us at Hurley’s Saloon from 6-8.

Space is limited so register now at http://truegritnyc.eventbrite.com
(password: innovate2012) to reserve a spot.

Hope to see you there!