user experience
From Interviews to Usability Tests: Qualitative UX Methods Explained
6 min read
Explore qualitative UX testing methods, examples, and use cases, including usability tests, interviews, and AI-moderated research.
Ashley Shedlock
Content Producer at Greenbook
Mark Ryan (Dark Matter Consulting) on AI, Scale, and the Future of the Insights Industry
AI is reshaping insights fast. Mark Ryan and Lenny Murphy unpack scale, “service software,” and how ...
The Safe Signal Reflex: A Hidden Variable Distorting Modern Research & CX Insights
4 min read
The Safe Signal Reflex distorts engagement data. Learn how low-effort signals skew CX, surveys, and social listening and what teams can do.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
What Users Like/Don’t Like about AI...New Research Helps Chart AI Marketing + Public Acceptance
4 min read
Forget flashy AI design. New global research shows users want substance, reliability, and trust from the AI tools they rely on.
Laeeq Khan
Associate Professor at Ohio University
Beyond Focus Groups: Where the Real UX Insights Live
5 min read
Ready to break up with focus groups? From mobile ethnography to AI, discover the methods that capture the real user story.
Ashley Shedlock
Content Producer at Greenbook
The Scorecard – Your Secret Weapon for Smart Tech Choices!
4 min read
You’ve mapped your needs—now it’s time to evaluate tools. Use a scorecard to cut through the hype and find the right research tech fit for your team.
Z Johnson
Consultant at MRXplorer
Assessing the Current State and Identifying the Gaps – Time to Get Real!
3 min read
You’ve unpacked your full tech stack—now it’s time to assess performance. It may not be thrilling, but the insights will help you optimize what truly ...
Z Johnson
Consultant at MRXplorer
Inside the Experience: How User Research Tech Connects Teams to the Moments That Matter Most
6 min read
Explore how modern user research platforms uncover authentic experiences, build team alignment, and streamline product development.
Ashley Shedlock
Content Producer at Greenbook
Make them Listen: A Strategic Communication Plan to Influence Action
5 min read
Great research can fall flat without strategic delivery. Tailoring insights to the right audience, timing, and format ensures impact, clarity, and act...
Devin Harold
Former Director - Head of Design Research, Financial Services at Capital One
Partner Content
5 Ways Real Customers Are Better Than Gen Pop for Making Billion Dollar Business Decisions
5 min read
Trust real users for research to drive better insights, save costs, and build loyalty. Learn why customer-focused studies outperform general populatio...
Karen Lynch
Chief Programming Officer at Greenbook
Exploring the Intersection of AI and Qualitative Research: A Comprehensive Overview
5 min read
Discover how AI is impacting qualitative research in market studies, coding, and user persona development. Uncover the potential and challenges of AI ...
San Kim
Co-founder at ora.so
Cementing your Research Focus with Zero-To-One Products
5 min read
Discover how to build innovative products efficiently by focusing on the right research at every stage. Transform ideas into successful zero-to-one pr...
Vidisha Hegde
Insights Lead, India, Middle East and Africa at Spotify
Behavioral Science and UX and CX Research
4 min read
Discover the value of behavioral science in answering questions and understanding consumer behavior. Bridge the gap between reported and actual behavi...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Karen Lynch
Chief Programming Officer at Greenbook
Conversational Design in E-commerce: Optimizing User Experiences for Sales and Support
6 min read
Enhance user experiences and drive sales with the strategic implementation of conversational design in e-commerce.
Catherine Schwartz
Marketing & E-commerce Specialist
Driving Digital Health Forward: The Crucial Role of Market Research in UX and Adoption
6 min read
Discover the significance of user experience (UX) in overcoming these challenges and the crucial role of market research in enhancing the user experie...
Jae Hauser
Associate Vice President, Research & Insights at Fuel Cycle
Win Before You Launch
15 min read
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Seeing the Forest and the Trees: The Nuanced Distinctions Between User Research and Consumer Insights with Nikki Lavoie
Karen Lynch
Chief Programming Officer at Greenbook
Partner Content
Empowering Decision Intelligence through Enriched User Experience
5 min read
As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...
Cracker Jack Gems of Innovation Jargon
8 min read
Innovation jargon: it’s what’s for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns...
Sasha McCune
Director at Conifer Research
MX is the New X: Managing the Multi-Experience
6 min read
With many exciting changes happening in the world right now, there is a new ‘X’ that is gaining strength in the conversations. After CX, UX, EX, HX, i...
Bharati Dixit
UX Research Lead at HP
Collaborative Intelligence: Leveraging the Intersection of the Information Industries
5 min read
What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they...
Emily James
Insights Marketer at FlexMR
Innovation Management: Learning by Doing (Part Eight)
3 min read
Learning by doing for innovation.
Nicholas Lee
Senior Designer at Northstar Research
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Influence of Live Streaming on Future Marketing
4 min read
The potential of live-streaming for online marketing.
Naomi Cook
Freelance Writer at Self-Employed
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Storytelling is Not Just for Reporting: How to Storify Your Survey
4 min read
Applying storytelling to not only data analysis, but survey design.
Karine Pepin
Co-Founder at The Research Heads
The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer
4 min read
The recent Spotify controversy created a window of opportunity.
Simone Somekh
Marketing Communications Manager at Revuze
5 Upcoming Travel Trends Pushed by UX Innovation
6 min read
New UX innovations are driving changes in the travel industry.
Nikki Lavoie
Founder & CEO at MindSpark Research International
Meet Gen Z: Don’t Trivialize Your Brand’s Digital Presence
4 min read
Market research, customer experience, and advertising, meet Gen Z.
Jamin Brazil
Chairman & CEO at HubUX
Gaming Website UX Testing
5 min read
Build an insight community to use for products and industry research.
ISA Corp
First the Phone, Now Our Home: Smart Home UX – Part 2
4 min read
Investigating the use and security risks of smart home technology.
Nikki Lavoie
Founder & CEO at MindSpark Research International
First the Phone, Now Our Home: Smart Home UX – Part 1
5 min read
You can call smart tech lazy – we call it helpful!
Nikki Lavoie
Founder & CEO at MindSpark Research International
Interview with Craig Stevens, CEO of CoolTool
20+ min read
Building businesses from start-up to growth phase.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Matchmaking: What’s UX Got to Do with It?
6 min read
It is human nature to seek out love and companionship, whether through a swipe at a picture or a run-in at a coffee shop.
Nikki Lavoie
Founder & CEO at MindSpark Research International
Aligning Department and Organizational Goals with LeapFrog/VTech
20+ min read
Insights success at the top children’s educational toy company.
Gregg Archibald
Managing Partner at Gen2 Advisors
Getting from Point A to Point B: UX in the Automotive Industry
5 min read
Technology has impacted cars as much as any other material good.
Nikki Lavoie
Founder & CEO at MindSpark Research International
GreenBook Future List Honoree Manuela Isliker on the Power of Empathy
7 min read
GRIT Future List honoree, Manuela Isliker, tells the three things she looks for when hiring for an insights role.
Greenbook Team
The Important Role of UX in EdTech
5 min read
How can we truly capture the excitement of the modern-day student?
Nikki Lavoie
Founder & CEO at MindSpark Research International
Intensity Isn’t a “Nice to Have” Feature of X-Data, it’s a Critical Predictive Indicator
5 min read
Capturing intensity improves the accuracy of experience types by at least 60%.
Greg Haudek
Sr. Advisor, R&D, and Director of Operations and Product Marketing at Vizbii Technologies, Inc.
Innovate and Communicate: The Symbiotic Keys to Successful Tech Adoption
5 min read
10 tips for effective martech adoption.
Scott Litman
Cofounder & Managing Partner at Lucy
UX and Fintech: The Perfect Match
4 min read
What is it that makes Fintech and UX such a hot commodity?
Nikki Lavoie
Founder & CEO at MindSpark Research International
Tech Companies Are Redefining Mixed Methods Research
6 min read
As the tech industry continues to build user research into a standalone function, they are quickly rewriting the rules of the research industry as we ...
Daniel Kyne
Co-Founder & CEO at OpinionX
The 4-Step Process to Improve Usability of Web Surveys
6 min read
How to build surveys that will improve data quality and reduce respondent burden.
Emily Geisen
Senior XM Scientist at Qualtrics
3 No-Cost Things You Can Do to Improve Your Website and Search Rankings
4 min read
These easy changes will increase your traffic and improve your placement on search results.
Andy Crestodina
Co-Founder / Chief Marketing Officer at Orbit Media
2020 Vision: Five Trends Driving the Future of Eye Tracking Research
5 min read
Whether used for remote or in-person research, eye tracking is a must-use method of capturing powerful data about consumer attention.
Mike Bartels
Director of Marketing Research and User Experience at Tobii Pro North America
UI Interactions (Part 4)
3 min read
The fourth installation on the fundamentals of building a digital platform.
Emma Galvin
Creative Designer at Northstar Research
Writing for Digital Platforms (Part 3)
4 min read
Learn how to craft strong and persuasive copy for digital.
Emma Galvin
Creative Designer at Northstar Research